Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid acquisition efforts across Meta/Facebook Ads and Google Ads, encompassing strategy, execution, budget management, pacing, and optimization.

• Increase investment based on actual customer acquisition outcomes instead of solely relying on platform-reported metrics.

• Create and oversee an experimentation program that spans creative elements, messaging, target audiences, offers, and landing pages.

• Establish hypotheses, baselines, success metrics, and parameters prior to initiating tests.

• Record insights from successful, unsuccessful, and inconclusive tests to inform future iterations.

• Generate campaign concepts and acquisition strategies that are rooted in customer insights and performance analytics.

• Detect trends across campaigns and markets, testing insights before wider implementation.

• Collaborate with sales to link marketing initiatives to lead quality, qualified pipeline metrics, customer acquisition costs, conversion rates, and payback periods.

• Develop and enhance HubSpot segmentation, workflows, lead scoring, routing, lifecycle reporting, and attribution frameworks.

• Ensure reliable conversion tracking and enhance follow-up and funnel effectiveness.

• Leverage AI and automation to analyze datasets, uncover opportunities, automate reporting, and minimize manual tasks.

• Confirm the accuracy of automated outputs and establish safeguards for campaign and budget modifications.

⛳️ Requirements

• Over 7 years of direct performance marketing experience managing substantial paid media budgets.

• Proven history of scaling customer acquisition and enhancing measurable business outcomes.

• Profound expertise in Meta/Facebook Ads and Google Ads.

• High level of proficiency in HubSpot.

• Practical execution experience rather than mere agency oversight or report evaluation.

• Strong skills in experimentation and statistical analysis.

• Extensive experience with creative A/B testing.

• Knowledge of sample size, uncertainty, conversion delays, correlation, and causation.

• Demonstrated practical fluency with AI, utilizing agents and AI-assisted tools such as Claude, Codex, or similar systems.

• Experience using AI for data analysis, workflow automation, or creating effective workflows.

• Ability to assess and validate AI-generated outputs.

• Comfortable working with complex datasets and resolving workflow issues.

• Quick learner of unfamiliar tools.

• Proficient in using technical tools to address marketing challenges.

• Exhibits ownership, ambition, and intellectual curiosity.

• Nice to have: Experience with SEO, Reddit Ads, or other acquisition channels apart from Meta and Google.

• Nice to have: Knowledge of automation, APIs, SQL, scripting, or AI-based data analysis.

• Nice to have: Creative, copywriting, or design skills, including familiarity with design tools.

🏝️ Benefits

• Comprehensive benefits package.

• Equity opportunities.