Demand Generation Manager

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Assist in the development of comprehensive demand generation campaigns, which includes the creation and execution of campaigns and emails using the marketing automation platform.

• Oversee ongoing nurture programs and provide support for additional campaigns as required.

• Act as the project manager for demand generation initiatives, coordinating workflow, schedules, and priorities among stakeholders within the project management tool.

• Develop and implement the social media strategy that aligns with demand generation campaigns.

• Work alongside the sales team to create a LinkedIn subject matter expert strategy and content plan.

• Implement best practices for campaign testing across various elements, strategies, and media to enhance outcomes.

• Evaluate the performance of campaigns, assess email health, and analyze overall marketing channel effectiveness.

• Convert campaign insights into actionable recommendations for the team.

• Identify opportunities to integrate AI agents and automate workflows into processes to boost campaign execution, quality, personalization, and reporting.

⛳️ Requirements

• A minimum of 6 years of experience in demand generation, with a focus on managing email campaigns.

• Practical experience in creating and launching campaigns within a marketing automation platform.

• Strong project management capabilities, with the ability to oversee multiple campaigns, timelines, and stakeholders in alignment with a marketing calendar.

• Familiarity with email deliverability, list health, A/B and multivariate testing, and campaign analytics.

• Outstanding written communication skills and meticulous attention to detail.

• Proven track record of utilizing AI to enhance marketing campaign efficiency, such as developing AI agents or automations.

• Experience with HubSpot is highly preferred.

• Familiarity with ClickUp is an advantage.

• Experience with LinkedIn and social media in a B2B context is a plus.

• Background in financial services or financial technology marketing is advantageous.

• Experience in an AI-focused team and/or building agents or automations is highly desirable.

🏝️ Benefits

• Year-end bonus, guaranteed in the first year of employment.

• Medical and prescription drug coverage.

• 401k contribution matching.