Associate Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the demand engine for YipitData’s Corporate Tech division.

• Establish tiered target account lists, ideal customer profiles, buying committee personas, and prioritization criteria.

• Coordinate 1:1 and 1:few account-based marketing initiatives across content, outreach, and offers.

• Oversee the content strategy and the editorial roadmap specifically for the Corporate Tech audience.

• Lead efforts in paid social, paid search, retargeting, organic initiatives, and AEO execution.

• Create strategies for social proof utilizing testimonials, case studies, and customer narratives.

• Design event strategies, encompassing hosted events, executive roundtables, and participation in third-party conferences.

• Collaborate with Sales on outbound strategies, messaging, positioning, account insights, sequences, and data-driven talking points.

• Assist in expansion initiatives within current Corporate Tech accounts.

• Construct reporting that connects account engagement with SAOs, pipeline growth, and closed-won revenue.

• Execute test-and-learn programs across various audiences, offers, channels, and messaging.

⛳️ Requirements

• Minimum of 4 years of experience in B2B demand generation, account-based marketing, or growth marketing.

• Proven history of generating pipeline and revenue from a specified set of target accounts.

• Experience in marketing to enterprise technology firms, or promoting data, analytics, or research products is highly advantageous.

• Competence in building and executing ABM programs from start to finish, including account selection, persona mapping, multi-channel orchestration, and performance measurement.

• Proficiency in the modern ABM demand generation toolkit.

• Strong messaging capabilities and the skill to convert a complex data product into a compelling reason for potential buyers to engage.

• Excellent collaboration with Sales, fostering a genuine partnership.

• Ability to coordinate efforts across content, digital, field, and sales teams.

• Capacity to excel in a fast-paced environment and establish a program from the ground up.

🏝️ Benefits

• Flexible work hours.

• Flexible vacation policy.

• Generous 401K matching.

• Parental leave support.

• Team-building events.

• Wellness budget.

• Learning reimbursement program.

• Equity opportunities.

• Fully remote work available within the United States.