Paid Media Strategist – Google, LI

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the paid media strategy and execution for designated client accounts, including some of the largest accounts.

• Develop, launch, optimize, and scale advertising campaigns on platforms such as Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads.

• Manage budgets, bids, and pacing effectively.

• Implement a structured testing program for each major account and expand successful tests.

• Oversee end-to-end conversion tracking to ensure accounts optimize for CRM-qualified leads instead of just form submissions.

• Collaborate with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix.

• Provide briefs and quality assurance for ad creative and copy in compliance with SEC/FINRA regulations alongside the creative team.

• Create and deliver reports that link spending to pipeline and revenue.

• Transform reporting insights into actionable next steps.

• Write and approve compliant ad copy tailored for regulated wealth management clients.

• Independently resolve issues related to broken tracking and conversion paths.

• Assist in designing campaigns that achieve measurable and demonstrable growth.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media/SEM.

• At least 5 years of practical experience in paid media focused on B2B or B2C lead generation for the US market.

• Proven experience in managing and scaling budgets exceeding $100k per month on a single channel for one client.

• Experience handling paid accounts for multiple clients concurrently within a marketing agency setting.

• Extensive knowledge of Google Ads and Bing Ads, including account structure, bidding strategies, match types, negatives, Performance Max evaluation, and large-scale pacing.

• In-depth experience with LinkedIn Ads, covering audience design, lead generation forms versus landing pages, frequency considerations, and creative fatigue management.

• Technical proficiency in tracking with GTM, GA4, conversion tracking, offline conversion imports, and CRM-integrated optimization.

• Ability to independently diagnose and fix broken conversion paths.

• Real-world testing experience that includes formulating hypotheses, establishing controls, analyzing results, and making informed decisions.

• Competence in reporting that effectively connects spending to pipeline and revenue.

• Proficiency in Google Sheets, including skills in pivots, lookups, and blended data analysis.

• Practical experience with Meta Ads, particularly in audience creation, lead forms versus landing pages, and creative testing for lead generation.

• Strong judgment in conversion rate optimization and landing page effectiveness.

• Experience in briefing and quality assuring ad creative and copy in collaboration with a design team.

• Fluency in English at the C1/C2 level.

• Availability for full-time work aligned with US East Coast hours.

• Capability to operate within SEC/FINRA advertising guidelines.

• Preferred qualifications include paid media experience in wealth management, registered investment advisors (RIAs), broker-dealers, or other SEC/FINRA-regulated financial brands.

• Preferred experience in display and programmatic advertising.

• Preferred familiarity with HubSpot.

• Preferred possession of Google Ads certifications.

• Preferred experience utilizing AI in daily paid media operations.

• Direct, hands-on experience is a requirement; applicants lacking this will not be considered.

🏝️ Benefits

• Health Insurance

• Dental Insurance

• Vision Insurance

• 401K

• Paid Time Off (PTO)

• Annual Retreat

• Fully remote work environment

• Real growth opportunities: high performers advance quickly

• Supportive and collaborative company culture

• Food-sharing culture and engaging internal team experiences