Paid Media Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Influencer/Creator team to identify and evaluate creators across various product categories.

• Craft and oversee paid media influencer briefs and edits aimed at enhancing conversion-focused paid advertisements.

• Establish and initiate Meta Partnership Ads and TikTok Spark Ads, including permissions, tagging, and boosting processes.

• Manage and enhance active influencer ad campaigns, including budget pacing, audience testing, and creative updates.

• Assess and report on the performance of influencer ads in conjunction with brand and creative-led paid social initiatives.

• Identify influencers, formats, and hooks that contribute to performance success.

• Develop a systematic approach for tracking creator relationships, whitelisting status, content rights, and performance history.

• Implement platform-specific amplification best practices, encompassing format, cropping, captions, and CTA placement.

• Provide performance insights back to the Influencer team to inform future partnerships.

• Collaborate with Legal and Medical teams to guarantee compliance with healthcare marketing regulations.

⛳️ Requirements

• Proven experience working directly with an influencer team, directing content creation and editing for conversion-focused paid outcomes.

• Practical experience with Meta Partnership Ads and branded content tools (allowlisting), including permissions setup and troubleshooting.

• Hands-on experience executing TikTok Spark Ads based on creator organic posts.

• Familiarity with paid media amplification best practices for influencer and creator content across Meta and TikTok platforms.

• Background in ecommerce or direct-to-consumer paid social marketing.

• Strong analytical skills to manage budgets, measure performance, and optimize for efficiency targets.

• Excellent cross-functional collaboration abilities between creative/influencer partners and performance media teams.

• Comfort with light content editing and review to ensure creator content aligns with brand guidelines and is platform-ready.

• Experience in telehealth, healthcare, wellness, or another regulated and highly compliant advertising field is a plus.

• Familiarity with influencer/creator management platforms such as Grin, Aspire, or CreatorIQ is advantageous.

• Basic video editing skills using tools like CapCut, Premiere, or similar software are a bonus.

• Experience in testing and scaling User-Generated Content (UGC) or creator content beyond influencer-specific programs is desirable.

• Must be eligible to work in the U.S.; the employment application will inquire about U.S. work authorization and immigration sponsorship.

🏝️ Benefits

• Competitive salary.

• Equity compensation for full-time positions.

• Unlimited Paid Time Off (PTO).

• Company holidays.

• Quarterly mental health days.

• Comprehensive medical, dental, and vision benefits.

• Parental leave.

• Employee Stock Purchase Program (ESPP).

• 401(k) benefits with employer matching contributions.

• Offsite team retreats.

• Talent-first flexible/remote work approach.