Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and serve as the primary strategic liaison.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships that enhance retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities for growth.

• Design, launch, and optimize Meta campaigns focused on lead generation and appointment booking.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition benchmarks.

• Diagnose underperforming campaigns to discover improvement opportunities.

• Create testing strategies across audiences, offers, messaging, creative elements, and campaign variables.

• Write compelling direct-response ad copy and scripts for video sales letters aimed at financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative and messaging hypotheses based on performance data analysis.

• Collaborate with video editors, providing creative direction as needed.

• Utilize AI tools to enhance research and copy development processes.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems efficiently.

• Assess media, messaging, tracking, and lead flow to identify potential funnel issues.

• Report directly to the Associate Director of Operations and remain accountable for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in managing multiple client accounts while leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns toward specific performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Prior experience with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous work in a performance marketing agency is preferred.

• Experience in direct-response advertising is preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus opportunities.