Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts, acting as the main strategic liaison.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and action items.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into straightforward recommendations and strategic choices.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Recognize and tackle account risks and opportunities.

• Design, launch, and refine Meta campaigns aimed at lead generation and appointment setting.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other key acquisition metrics.

• Analyze underperforming campaigns and identify strategies for improvement.

• Develop systematic testing strategies across audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors to provide creative direction.

• Employ AI tools to enhance research and copy creation while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of hands-on experience in paid media, with a strong focus on Meta advertising.

• Demonstrated experience in managing multiple client accounts while leading client-facing strategic discussions.

• Proven track record of managing campaigns to achieve defined performance targets while fostering client retention.

• Excellent skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates vying for the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance-based bonus.