Senior Performance Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts while acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Interpret performance data into actionable recommendations and strategic decisions.

• Establish and nurture client relationships to promote retention, renewals, and referrals.

• Identify and mitigate account risks and seize opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and devise structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide guidance on creative direction.

• Utilize AI tools to streamline research and copy development processes.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and workflows for lead routing.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify issues within the funnel.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading strategy discussions with clients.

• Demonstrated ability to drive campaigns towards specific performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred experience in financial services marketing.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agencies is preferred.

• Direct-response advertising experience is preferred.

• Candidates seeking the upper compensation range must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should provide evidence of measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative inputs.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work options available.

• Flexible Scheduling.

• Performance Bonuses offered.