Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full ownership of all marketing initiatives for a new digital B2C product from start to finish.

• Spearhead paid acquisition efforts, particularly utilizing Meta.

• Design and enhance landing pages for optimal performance.

• Strategize and implement CRM and lifecycle marketing campaigns.

• Perform regular customer research interviews and evaluate qualitative feedback.

• Fine-tune product positioning, messaging, and growth objectives during the initial beta stage.

• Conduct ongoing growth experiments across various channels, creative formats, and AI-driven workflows.

• Manage marketing KPIs such as cost per install, funnel conversion rates, and activation metrics.

• Provide reports on marketing performance and oversee budget management.

• Analyze campaign results, create forecasts, and offer data-informed recommendations.

• Collaborate closely with the Product & Business Lead, CMO, and founder.

⛳️ Requirements

• Several years of practical growth marketing experience for a digital B2C product in a dynamic startup or scale-up setting.

• Ideally, experience as a founding marketer or the first marketing hire.

• Demonstrated success in managing and optimizing paid social campaigns, especially on Meta.

• Experience in CRM and lifecycle marketing campaigns.

• Strong analytical skills are essential.

• A natural aptitude for brand and visual storytelling.

• Familiarity with product analytics tools, such as Amplitude.

• Native-level proficiency in German.

• Fluent in English.

• An AI-first mindset and experience with AI tools and agents.

• Experience in app marketing, influencer marketing, or SEA is an advantage.

🏝️ Benefits

• Flexible remote work options.

• Part-time positions available.

• Modern hardware provided (MacBooks).

• Collaborative office spaces with flexible desk arrangements.

• Agile work methodologies.

• Competitive salary.

• Skills development and leadership frameworks.

• Access to Nilo.health.

• Corporate benefits program.

• JobRad transportation options.

• Opportunities for workations.

• Sabbatical options available.

• 30 days of paid vacation.

• Options for Wellpass, Hansefit, or the DB Jobticket.

• Internal professional development opportunities.

• Coaching available.

• Regular feedback and growth processes.

• Flexible external learning opportunities.

• Office breakfast and lunch provided.

• (Optional) Events for team bonding.

• Remote team-building activities.

• Pet-friendly office with office dogs.

• Exclusive discounts for family and friends.