Google Ads Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategically distribute budgets across all Google platforms.

• Enhance underperforming campaigns, including low-performing PMax or Demand Gen initiatives.

• Lead agile sprints and coordinate the Google team to meet Customer Acquisition Cost (CAC) objectives.

• Create and prepare strategic SEA funnel initiatives for the upcoming quarters.

• Oversee collaboration with the Brand Squad to optimize the utilization of high-quality video assets (VSLs) for YouTube campaigns.

• Manage the integration of highly effective branded traffic while profitably scaling generic Search and Shopping campaigns.

⛳️ Requirements

• Several years of experience in performance marketing or SEA, with oversight of Google Ads budgets.

• Proven experience in leading teams with rapid decision-making and feedback processes.

• Weekly performance analysis and continual data-driven adjustments.

• Strong analytical mindset focused on data.

• Proficient in handling real-time data, attribution models, and cohort analytics.

• Excellent strategic capabilities in managing complex Search and Shopping funnels.

• Proficiency in German at a minimum of C1 level.

• Proficiency in English at B2 level or higher.

• Experience with Scrum/Kanban is advantageous but not essential.

🏝️ Benefits

• Fully mobile working and flexibility: ability to work from anywhere in Germany.

• 30 days of annual leave plus 2 additional charity days.

• Corporate benefits.

• Fitness allowance.

• Access to a mental health platform (Nilo Health).

• Mobility allowance.

• Animal sponsorship.

• Team events.

• Product packages.

• A supportive environment whenever you need it.