Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Increase demand for Optery for Business and enhance ABM initiatives into a robust program.

• Develop the ABM strategy in collaboration with enterprise account executives, including account prioritization, engagement with buying committees, generation of qualified opportunities, and progression of deals.

• Take charge of marketing initiatives by establishing planning, coordination, and measurement processes.

• Create shared account plans, analyze buying committees, identify engagement gaps, and synchronize marketing activities with sales outreach.

• Design content, offers, and campaigns to engage stakeholders and support opportunities throughout the sales process.

• Lead demand generation planning that aligns with B2B pipeline objectives.

• Plan, implement, and optimize integrated campaigns across various channels such as content, email, webinars, digital, events, and partnerships.

• Enhance conversion rates across discovery, content engagement, demo or trial requests, and sales discussions.

• Utilize customer interactions, sales insights, research, and campaign outcomes to refine targeting and messaging strategies.

• Draft campaign briefs and copy, while overseeing content and offer development.

• Assess account engagement, qualified opportunities, pipeline advancement, revenue contribution, and program expenses using HubSpot, Dreamdata, and feedback from buyers.

• Manage budgets and priorities, experiment with new strategies, evaluate results, and scale successful programs.

• Collaborate with the Head of Marketing, Sales, RevOps, the marketing team, enterprise account executives, and channel owners.

⛳️ Requirements

• Over 10 years of B2B marketing experience, including responsibility for demand generation programs in a SaaS or technology setting.

• Proven experience in building or significantly enhancing an ABM program, from account selection and planning to execution and assessment.

• Experience collaborating directly with enterprise account executives on shared account strategies, coordinated campaigns, outreach, and opportunity advancement.

• Strong comprehension of enterprise buying committees and intricate sales cycles.

• Demonstrated track record of generating qualified pipeline within a sales-driven environment, with examples of program contributions to opportunities and revenue.

• Proven experience in developing demand generation programs across diverse channels.

• Ability to identify gaps in the acquisition funnel and prioritize enhancements based on business impact.

• Strong analytical capabilities and the ability to translate campaign, account, and CRM data into actionable recommendations.

• Excellent writing and communication skills.

• Practical experience with marketing automation and CRM systems.

• HubSpot experience is advantageous; familiarity with Dreamdata or similar attribution tools is beneficial.

• Experience launching initiatives in a growing organization and working effectively within a small team.

• Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise clients is particularly relevant.

• Cybersecurity experience is a plus.

• Availability to work during regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones.

🏝️ Benefits

• Bonus

• Excellent health, dental, and vision insurance

• 401k program with employer matching

• Paid time off policy

• Fully remote work arrangement