Senior Performance Marketer – Full Remote

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Oversee one or two paid acquisition channels and broaden scope based on performance outcomes.

• Develop and refine scalable acquisition funnels to meet aggressive growth objectives.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Track campaign performance on a daily basis using Voluum, GA4, and internal dashboards.

• Evaluate CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Create and sustain reporting frameworks for strategic and tactical choices.

• Manage creative briefs, including hooks, formats, and angles derived from performance trends.

• Collaborate with content and product teams to design high-converting landing pages.

• Establish systems to mitigate creative fatigue and expedite testing processes.

• Handle traffic-source relationships and negotiate premium placements and tailored deals.

• Investigate new acquisition networks, formats, and tools while developing evaluation criteria.

• Adjust strategies in response to platform regulations and algorithm modifications.

• Optimize acquisition through automation and internal tools.

• Produce SOPs, playbooks, and experiment pipelines.

• Scale current campaigns to three times the budget while ensuring CAC/ROAS targets are met.

• Experiment with new channels from initial stages to implementation.

• Enhance conversions through landing-page testing and funnel refinement.

• Take charge of creative input and analytical feedback loops.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing $300K to $1M+/month in paid media expenditures.

• Complete ownership of campaign execution, outcomes, and optimization processes.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Analytical proficiency with GA4, Voluum, tracking setups, and dashboard analytics.

• Strong creative instincts, including drafting briefs, evaluating hooks, and rapid iteration.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Excellent communication and teamwork abilities.

• Fluent in English.

• Goal-driven with a sense of ownership and commitment.

• Action-oriented mindset with the capability to juggle execution, planning, and strategy.

• Passionate about speed, performance, and iterative improvements.

• Humble, eager to learn, and receptive to feedback.

• Comfortable advertising products based on unfiltered models and content.

• B2B contract arrangement may be necessary depending on the country of residence.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also accessible to up to three family members.

• Co-working space funding for up to two visits per month at 35 EUR / 40 USD per visit.

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget up to 250 USD.

• Budget for keyboard/mouse/mic/headphones up to 150 USD.

• Premium access to tools such as ChatGPT, Cursor, Hugging Face, Claude Code, and others as needed.

• External referral bonus of up to 2,500 USD if a referred candidate is successfully hired.

• Bonus opportunities available.