Senior Performance Marketer

This is a fully remote position, open to applicants in Malta.

📋 Description

• Take charge of one or two paid acquisition channels and broaden scope based on performance.

• Develop and refine scalable acquisition funnels to meet ambitious growth targets.

• Conduct rapid tests across creatives, target audiences, and placements to enhance CAC and LTV.

• Monitor daily performance through Voluum, GA4, and internal dashboards.

• Evaluate CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Create and maintain reporting frameworks for both strategic and tactical decisions.

• Lead the creative briefing process by defining hooks, formats, and angles based on performance metrics.

• Collaborate with content and product teams to design high-converting landing pages.

• Establish systems to minimize creative fatigue and expedite testing processes.

• Manage relationships with traffic sources and negotiate premium placements and custom deals.

• Investigate new acquisition opportunities and set evaluation criteria.

• Adjust strategy according to platform rules and algorithm updates.

• Optimize acquisition processes through automation and internal tools.

• Develop SOPs, playbooks, and experiment pipelines.

• Scale existing campaigns to 3x+ budget while upholding CAC/ROAS objectives.

• Support growth from 30M to 100M users within the next year.

• Implement 0-to-1 testing in new channels.

• Enhance conversion rates through landing page testing and funnel iteration.

• Own creative input and analytical feedback loops.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven history of managing $300K to $1M+/month in paid media expenditures.

• Complete ownership of campaign execution, outcomes, and optimization efforts.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Analytical proficiency with GA4, Voluum, tracking setups, and dashboard management.

• Strong creative instincts, including the ability to write briefs, analyze hooks, and iterate swiftly.

• Experience in optimizing landing pages and enhancing funnel conversion rates.

• Perfect fluency in English.

• Comfortable advertising products based on uncensored models and content.

• Willingness and ability to work under a B2B contract arrangement in the country of residence.

• Experience with subscription models and CAC/LTV frameworks is preferred.

• Background in sensitive or regulated sectors such as dating, femtech, or telehealth is preferred.

🏝️ Benefits

• 4 weeks (20 working days) of PTO annually.

• Annual in-person meetup.

• Monthly allowance of 100 USD for health insurance costs.

• Unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp, available for up to three family members.

• Co-working space budget up to twice a month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget up to 250 USD.

• Keyboard/mouse/mic/headphones budget up to 150 USD.

• Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and other essential tools for the role.

• External referral bonus of up to 2,500 USD for each referred candidate that is hired.