Senior Performance Marketer

This is a fully remote position, open to applicants in Greece.

📋 Description

• Oversee one or two paid acquisition channels and broaden their scope based on performance insights.

• Develop, implement, and refine scalable acquisition funnels aimed at achieving ambitious growth objectives.

• Conduct rapid tests across creatives, audience segments, and placements to enhance CAC and LTV.

• Track daily performance metrics utilizing Voluum, GA4, and internal dashboards.

• Evaluate CPA, ROAS, retention, and cohort behavior to inform strategic decisions.

• Establish and uphold reporting frameworks to support both strategic and tactical decision-making.

• Take charge of creative briefs, encompassing hooks, formats, and angles based on performance trends.

• Work in collaboration with content and product teams to create high-converting landing pages.

• Develop systems to minimize creative fatigue and expedite testing processes.

• Foster relationships with traffic sources to negotiate premium placements and tailor-made deals.

• Investigate new acquisition possibilities across various networks, formats, and tools.

• Stay informed about platform regulations and algorithm updates, adjusting strategies accordingly.

• Identify automation and internal tool opportunities to enhance acquisition workflows.

• Produce SOPs, playbooks, and experimental pipelines.

• Scale existing campaigns to triple the budget while achieving CAC/ROAS targets.

• Assist in expanding the user base from 30M to 100M users within a year.

• Conduct zero-to-one testing in new channels.

• Enhance conversion rates through landing page testing and funnel optimization.

• Manage creative input and analytical feedback mechanisms.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing a paid media budget ranging from 300K to over 1M USD monthly.

• Comprehensive ownership of campaign execution, outcomes, and optimization strategies.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Strong analytical skills with expertise in GA4, Voluum, tracking setups, and dashboard management.

• Exceptional creative instincts, including the ability to craft briefs, analyze hooks, and iterate swiftly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Fluent in English, both spoken and written.

• Familiarity with subscription models and CAC/LTV frameworks is a plus.

• Experience in sensitive or regulated industries such as dating, femtech, or telehealth is advantageous.

• Comfortable promoting products based on uncensored models and content.

• Willingness and ability to work under a B2B contract arrangement, as specified in the application form.

🏝️ Benefits

• Fully remote work setup.

• 4 weeks (20 working days) of paid vacation annually.

• Annual in-person meet-up.

• Monthly health insurance allowance of 100 USD.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available for up to three family members.

• Co-working space budget for up to twice a month at 35 EUR / 40 USD per visit.

• Learning budget allocated for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget capped at 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to tools like ChatGPT, Cursor, Hugging Face, Claude Code, and others as needed.

• External referral bonus reaching up to 2,500 USD for successfully referred candidates.

• Flexible B2B contract structure with a valued long-term commitment.