Senior Performance Marketer

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee one or two paid acquisition channels, with the potential for scope expansion based on performance.

• Develop, implement, and refine scalable acquisition funnels aimed at aggressive growth targets.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Track daily performance using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Establish and maintain reporting frameworks for both strategic and tactical decisions.

• Lead creative briefing efforts, including hooks, formats, and angles based on performance trends.

• Collaborate with content and product teams to create high-converting landing pages.

• Implement strategies to minimize creative fatigue and expedite testing processes.

• Manage relationships with traffic sources and negotiate premium placements and custom deals.

• Investigate new acquisition channels, formats, networks, and tools.

• Stay updated on platform rules and algorithm changes, adapting strategies accordingly.

• Identify opportunities for automation and internal tool enhancements in acquisition processes.

• Develop SOPs, playbooks, and experiment pipelines for efficient campaign scaling.

• Scale existing campaigns to 3x or more in budget while achieving CAC/ROAS goals.

• Assist in growing the AI companionship platform’s user base from 30M to 100M users within 12 months.

• Perform 0-to-1 testing in new channels.

• Enhance conversion rates through landing-page testing and funnel iteration.

• Take ownership of creative input and analytical feedback loops.

• Collaborate directly with the CMO in a hands-on, fast-paced growth environment.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven experience managing a monthly paid media budget of 300K–1M+ USD.

• Full responsibility for campaign execution, results, and optimization.

• Familiarity with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising.

• Strong analytical skills with GA4, Voluum, tracking setups, and dashboards.

• Excellent creative instincts, including the ability to write briefs, analyze hooks, and iterate quickly.

• Experience in optimizing landing pages and improving funnel conversion.

• Preference for candidates with experience in subscription models and CAC/LTV frameworks.

• Experience in sensitive or regulated sectors like dating, femtech, or telehealth is preferred.

• Proficient in English.

• Strong communication and collaboration abilities.

• Goal-oriented, ownership-driven, and dedicated.

• Ability to balance execution, planning, and strategy in a dynamic environment.

• Passionate about speed, performance, and iteration.

• Humble, eager to learn, and open to feedback.

• Comfortable advertising products based on uncensored models and content.

• Willing and able to work under a B2B contract arrangement in their country of residence.

🏝️ Benefits

• Preferred B2B contract structure, with flexibility for long-term commitment and impact.

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to three family members.

• Co-working space budget up to twice per month, at 35 EUR / 40 USD per visit.

• Dedicated learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to 250 USD.

• Keyboard/mouse/mic/headphones budget of up to 150 USD.

• Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and other tools required for the role.

• External referral bonus of up to 2,500 USD for successfully hired referred candidates.