Senior Partnerships Specialist

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Develop a scalable and performance-oriented partnership ecosystem for AlgaeCal’s clinically validated natural health products.

• Identify and cultivate a pipeline of influencers, creators, affiliates, and healthcare professionals.

• Assess potential partners based on audience relevance, engagement levels, credibility, brand compatibility, and revenue potential.

• Oversee creator and affiliate relationships from initial discussions to agreements, campaigns, reporting, and continuous collaboration.

• Recruit, engage, and enhance affiliate performance, including the establishment of commission structures and incentives.

• Discover, nurture, and manage relationships with healthcare professionals and scientific experts.

• Design measurable campaigns utilizing UTMs, GA4, attribution, affiliate links, conversion paths, and dashboards.

• Track ROAS, CAC, conversion rates, attributed revenue, and performance metrics at the partner level.

• Manage partnership budgets, negotiate fees and terms, while minimizing unnecessary expenditures.

• Coordinate campaign execution from briefing and negotiation to content creation, compliance, approvals, launch, tracking, reporting, and optimization.

• Execute multiple campaigns concurrently, ensuring timely launches.

• Analyze competitors’ creators, offers, messaging, and partnership activities to uncover new opportunities.

• Work collaboratively with creative teams, paid media, compliance, analytics, and external partners.

• Ensure alignment among stakeholders and maintain the momentum of campaigns.

⛳️ Requirements

• Minimum of 3 years' experience in influencer marketing, affiliate management, partnerships, creator development, or a related field.

• Proficiency in performance metrics such as ROAS, CAC, conversion rates, attributed revenue, and partner-specific performance analysis.

• Understanding of partnership development involving influencers, creators, affiliates, and healthcare experts.

• Experience in affiliate recruitment, activation, commission structures, incentives, and optimization strategies.

• Familiarity with platforms such as Impact, Klear, GRIN, Shopify Affiliates, or similar tools is a plus.

• Capability to evaluate audience fit, engagement, credibility, brand alignment, and revenue potential.

• Skills in managing budgets, negotiating partnership agreements, and evaluating creator fees.

• Proven experience in managing campaign workflows from briefing through negotiation, content creation, compliance, approvals, launch, tracking, reporting, and optimization.

• Background in competitive analysis and benchmarking partnership performance.

• Ability to coordinate efforts among creative teams, paid media, compliance, analytics, and external partners.

• Must possess humble, eager-to-learn, and people-smart attributes.

• Submission of a resume and cover letter as a single document is required.

• The cover letter should detail quantifiable achievements, alignment with company values, a significant challenge overcome, the three most recently read books, and personal interests.

🏝️ Benefits

• Comprehensive healthcare package.

• Monthly team events and activities.

• Flexible statutory holidays with the option to bank days for future use.

• Weekly team lunches.

• Casual dress code.

• An amazing dog-friendly office located in Yaletown, just one block from SkyTrain.

• Competitive pay above market rates for the right candidate.

• A team culture centered on hard work, enjoyment, and rewarding contributions.