Senior Partner Marketing Manager – Nationals

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the comprehensive marketing strategy, relationship building, and pipeline development initiatives across key national partners.

• Collaborate with sales leadership and National Partner Business Managers to jointly create and implement annual and quarterly go-to-market strategies.

• Establish structured, multi-quarter marketing initiatives that align with partner objectives and the company's growth goals.

• Manage national partner marketing budgets and Market Development Funds (MDF).

• Monitor, evaluate, and report on partner-sourced and partner-influenced pipeline and campaign ROI using Salesforce.

• Create and launch integrated multi-channel joint campaigns encompassing events, digital media, social platforms, PR, and account-based marketing.

• Develop repeatable campaign frameworks, partner kits, and sales enablement materials.

• Design sales incentives, SPIFFs, and promotional initiatives to encourage partner representatives and expedite deal registrations.

• Act as the main marketing contact for key national partners.

• Conceptualize partner mindshare initiatives, enablement campaigns, and workshops for partner sales teams and engineers.

• Create competitive battlecards, customer-facing one-pagers, and program marketing materials.

• Work alongside sales leadership and cross-functional teams to promote partner alignment and enhance pipeline growth.

⛳️ Requirements

• Over 5 years of specialized partner/channel marketing experience in enterprise cybersecurity or rapidly growing SaaS environments.

• Demonstrated experience in managing marketing programs and relationships with major national partners, including WWT, SHI, CDW, GuidePoint, Optiv, or Insight.

• Strong background in collaborating with enterprise sales leadership and National Partner Business Managers to develop joint revenue strategies.

• Proven ability to navigate large, intricate partner organizations, foster internal alignment, and secure partner commitment.

• Consistent history of transforming joint co-marketing efforts into measurable pipeline and revenue growth.

• Experience in managing MDF programs, overseeing partner marketing budgets, and reporting impacts in Salesforce.

• Proficiency with CRM (Salesforce), PRM platforms (Unifyr), marketing automation tools, and virtual event platforms (Zillow).

• Capability to formulate strategic plans and phased roadmaps that align with quantifiable outcomes.

• Ability to operate effectively in a dynamic, cross-functional environment with a sense of urgency.

• Skill in independently developing innovative solutions.

• Excellent communication and stakeholder influence abilities.

• Executive presence and capability to represent the brand with external partner leadership and internal stakeholders.

🏝️ Benefits

• Equity package in the form of stock options for all full-time positions.

• Health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Opportunities for career development.

• Inclusive and collaborative work culture.

• Fully remote working arrangement.

• Up to 30% travel for field programs, industry events, sales team engagement, and internal offsites.