Senior Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage a dynamic six-month partner marketing strategy alongside the Partner team, concentrating on key collaborations within the AI sector.

• Organize partner marketing initiatives using shared calendars, clear intake processes, and established priorities.

• Embed partner marketing into the overall Marketing strategy, encompassing partner programs, product launches, and campaigns.

• Oversee impact reporting in collaboration with the business intelligence team.

• Tailor Product Marketing positioning and materials into partner-specific value propositions, narratives, and co-branded communications.

• Provide priority partners with marketing kits, one-pagers, and sales enablement materials.

• Enhance Backblaze’s brand through collaborative narratives, co-presented content, webinars, and thought leadership engagements.

• Synchronize partner announcements with Communications and adhere to public company disclosure protocols.

• Champion Backblaze’s presence at AI-focused events in partnership with strategic collaborators.

• Create co-branded reference architectures, joint case studies, customer testimonials, and announcements.

• Collaborate with DevRel and Sales Engineering on technically detailed content and enablement resources.

• Manage Backblaze’s visibility on partner pages, directories, marketplaces, co-branded assets, Powered By Backblaze documentation, and materials.

• Assist with analyst submissions for partner-validated architectures.

• Report directly to the VP of Marketing while collaborating with cross-functional teams in marketing, revenue, communications, analyst relations, and ecosystem development.

• Travel approximately 25% of the time for significant AI events and partner meetings.

⛳️ Requirements

• 7–10 years of experience in B2B technology marketing, including at least 4 years in partner, alliance, or ecosystem marketing with a focus on infrastructure, cloud, data, or AI companies.

• Proven track record of launching and managing co-marketing initiatives with partners larger than your company, and gaining support from a partner’s marketing team.

• Demonstrated ability to translate core product positioning into partner-specific narratives, along with the writing skills to produce them independently. Samples required.

• Technical fluency to collaborate effectively with Sales Engineers and partner architects on cloud and object storage, S3-compatible APIs, and AI and data pipeline applications.

• Experience in planning and executing a presence at major industry conferences, preferably within the AI ecosystem.

• Proficiency in interpreting pipeline and campaign data in Salesforce and other dashboards, making informed decisions based on the insights.

• Self-discipline to work independently: establish priorities, adhere to them, and leverage AI tools to enhance output without compromising quality.

• Preferred experience in partner marketing within an AI cloud, AI infrastructure vendor, or data platform.

• Strongly preferred experience with partner-hosted conferences and co-presented programming at GTC scale.

• Experience in public companies, including navigating disclosure requirements for partner announcements, is highly preferred.

• Preferred background in establishing partner marketing in a previously non-existent function.

• Background in producing technical documentation, including reference architectures, benchmark-supported content, and customer references is strongly preferred.

🏝️ Benefits

• Comprehensive healthcare coverage for families, including dental and vision plans.

• Competitive salary and 401K options.

• RSU grants available for full-time employees.

• Employee Stock Purchase Plan (ESPP) participation.

• Flexible vacation policy to promote work-life balance.

• Maternity and paternity leave support.

• Provision of a MacBook Pro for work, along with a generous stipend to customize your workstation.

• Childcare bonus (for human children only).

• Support for fertility treatments.

• Access to a learning and development program.

• Commuter benefits for ease of travel.

• A culture that fosters a healthy work-life balance.