This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of all email marketing efforts at Cars & Bids, which includes automated lifecycle flows, newsletters, promotions, and event communications.

• Strategically design, construct, and manage buyer and seller journeys within HubSpot, covering onboarding, seller education, submissions, re-engagement, repeat sellers, bidder activation, and post-sale processes.

• Create behavioral segments based on website usage and develop corresponding dynamic content.

• Compose email content and concise, timely nudges.

• Develop workflows across various products and tools utilizing custom code, APIs, and webhooks.

• Facilitate connections between customers and sales or auction teams at the right moments.

• Maintain a clean and efficient seller pipeline in HubSpot.

• Manage deliverability and ensure list health.

• Launch, monitor, test, and report on user journeys, submissions, sales, and overall site activity.

⛳️ Requirements

• 4-7 years of experience in lifecycle, CRM, or marketing automation, overseeing programs from start to finish.

• Extensive HubSpot expertise: including complex branching workflows, custom properties and objects, custom coding, and API and webhook integrations with other tools.

• Experience in a startup environment.

• Strong instincts for segmentation.

• Ability to work comfortably with data and collaborate with engineering on data flow.

• Excellent writing skills with the ability to adapt tone for various audiences.

• Experience with deliverability at scale.

• A consistent practice of linking every program to a business outcome.

• Preference for B2B background; B2C experience is a plus.

• A passion for cars.

• Nice to have: SQL knowledge.

• Nice to have: experience in a two-sided marketplace, auction, or automotive sector.

• Nice to have: familiarity with SMS and push notifications.

• Nice to have: experience connecting HubSpot to a data warehouse or utilizing reverse ETL.