Founding Marketer, German Speaking – B2B SaaS

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop comprehensive marketing strategies, allocate budgets across channels, establish KPIs, and refine messaging for agency demographics and target buyer personas.

• Take ownership of paid channels, primarily focusing on Meta Ads, including creative campaign development, structure, testing, and optimization.

• Enhance the customer journey from the initial click through trial onboarding to monetized conversion.

• Set up and oversee the HubSpot marketing infrastructure, including lead nurturing sequences, scoring models, and reporting dashboards.

• Identify and expand secondary growth channels such as LinkedIn campaigns, targeted webinars, and strategic partnerships.

• Collaborate with Product and Customer Success teams on case studies, feature updates, and product launches.

• Maintain attribution models and analytics tracking to evaluate ROI and support data-driven decision-making.

• Define future hiring needs and assess external partner ecosystems.

⛳️ Requirements

• At least 3 years of experience in B2B SaaS marketing within dynamic, high-growth environments.

• Demonstrated hands-on experience in managing and scaling Meta Ads campaigns.

• Strong technical expertise in HubSpot workflows, lead scoring, and CRM integration.

• Thorough understanding of product-led growth (PLG) and trial-based conversion strategies.

• A strategic yet execution-oriented mindset that requires minimal oversight.

• High levels of ownership, initiative, and strong emotional intelligence.

• Analytical skills for tracking, testing hypotheses, and scaling performance.

• Proficiency in German (C2 level) for nuanced copywriting.

• Professional command of English (C1 level) for internal communication.

• Experience in agency operations, marketing services, or recruitment sectors is a plus.

• Familiarity with LinkedIn advertising, organic social strategies, or community marketing frameworks is advantageous.

• Experience in coordinating external vendors, creative agencies, or developing internal marketing teams is beneficial.

🏝️ Benefits

• Significant creative freedom and autonomy to develop marketing strategies, frameworks, and processes from the ground up.

• Daily direct interaction with founders.

• Individual performance bonuses.

• 30 days of paid vacation annually.

• Full flexibility for remote work.

• 3–4 annual team gatherings at the headquarters in Kempten.

• Access to continuous learning resources.

• Opportunities for team events.

• A fast-paced, entrepreneurial corporate culture.