Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Arizona, +10 more locations.

📋 Description

• Develop and implement a lifecycle strategy for XYPN Emerald and Sapphire members encompassing onboarding, benefit activation, retention, reactivation, and expansion.

• Promote the adoption of benefits, services, and premium offerings through targeted marketing campaigns.

• Enhance member segmentation by utilizing CRM attributes, lifecycle stages, behavioral data, and interests expressed by members.

• Oversee communication governance, which includes audience selection, channel strategy, messaging, contact frequency, and member preferences.

• Provide consultation on demand generation and prospect campaigns in collaboration with Sales and Marketing teams.

• Create, develop, and manage recurring, triggered, and automated campaigns across email, member Portal, and other communication channels.

• Oversee onboarding sequences, weekly member communications, benefit adoption initiatives, and cross-sell programs.

• Administer the member communications calendar and harmonize the cadence across member-facing campaigns.

• Manage communications for biannual Townhalls, XYPN events, and the annual XYPN LIVE conference.

• Craft engaging copy in a friendly, human tone and collaborate on asset production.

• Convert member research and performance metrics into actionable lifecycle recommendations.

• Implement testing roadmaps that cover messaging, segmentation, timing, and channels.

• Monitor and report on lifecycle KPIs, including retention, engagement, reactivation, and LTV, to leadership.

• Analyze program outcomes and assess their impact on member behavior and business objectives.

• Report to the Director of Marketing; collaborate across departments; no direct reports.

• Travel may be required up to 10% for team retreats and company events.

⛳️ Requirements

• 3-5+ years of experience in lifecycle, CRM, or customer marketing with demonstrated ownership of strategy and execution.

• Excellent copywriting abilities and experience in maintaining brand voice across various channels.

• Extensive knowledge of marketing automation platforms; HubSpot is preferred.

• Proficient in audience segmentation utilizing CRM, product, and behavioral data.

• Experience with A/B testing and analytics to enhance retention, conversion, and LTV.

• Familiarity with email deliverability, list hygiene, and privacy compliance.

• Strong project management capabilities, including experience with Monday and Notion.

• Legally authorized to live and work in the United States without current or future sponsorship.

• Experience in scaling lifecycle marketing programs or developing them from the ground up is preferred.

• Practical experience with multi-channel lifecycle tools such as in-product messaging, SMS, and push notifications is advantageous.

• Background in event or conference promotion and attendee engagement is a plus.

• Experience in the membership, subscription, SaaS, or financial services sectors is preferred.

• Experience in developing messaging frameworks and core value propositions aligned with brand identity is a plus.

🏝️ Benefits

• 100%-employer-funded Employee Stock Ownership Plan (ESOP).

• Unlimited vacation days; a minimum of 3 weeks is required annually.

• 9 paid holidays with the option for flexible holidays.

• 401(k) with matching contributions; employee contributes 6% and employer contributes 4.5%.

• 12 weeks of paid parental leave for birth or adoption.

• Health insurance with employer contribution.

• Options for Dental, Vision, Voluntary Life and AD&D, and Accident insurance.

• Availability of pet insurance.

• Health Savings and Flex Spending Accounts available.

• Employer-paid Life and AD&D insurance.

• Employer-paid Long Term Disability coverage.

• Up to $150/month for financial planner costs, plus up to $500 towards upfront fees.

• $2,000/year professional development allowance, prorated based on start date.

• $250/quarter wellness allowance under the “Be Well Being You” program.

• A $500 donation to a nonprofit of choice after volunteering 40 hours within the calendar year.

• Sabbatical program with a cash bonus and additional time off at 5, 10, and 15 years of service.

• Subsidized employer-sponsored childcare, subject to availability.

• Discounts at various gyms.

• Company-owned Apple laptop provided.