Senior Paid Social Strategist, Meta

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take charge of the Meta strategy and oversee daily operations for a collection of DTC accounts.

• Develop, organize, and manage budgets, conduct tests, and make decisions regarding scaling.

• Oversee a monthly Meta expenditure exceeding $100K while meeting ROAS, CPA, and MER objectives.

• Set up and conduct quality assurance for pixels, CAPI, event quality, catalogs, and feed tracking.

• Execute structured creative testing while providing briefs and critiques for creative content.

• Link creative performance to in-platform decision-making processes.

• Provide support for Google, TikTok, and other channels that impact assigned accounts.

• Offer guidance on budget allocation across channels.

• Lead the paid social aspect of client meetings, articulating performance insights and recommendations.

• Guide junior buyers and act as the quality assurance checkpoint for paid social initiatives prior to launch.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid social within an agency or rapidly growing brand setting.

• Extensive knowledge of Meta platforms, including Advantage+, CBO, signal quality, CAPI, and incrementality.

• Experience managing personal budgets of $100K or more per month with documented improvements in efficiency.

• Background in DTC or e-commerce management.

• Experience with premium or luxury average order values is a significant advantage.

• Familiarity with Google Ads.

• Proficient in GA4, Looker Studio, and attribution principles.

• Fluent and confident in English communication.

• Excellent client communication abilities.

• Comfortable working in a dynamic remote environment with multiple accounts.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Potential for quarterly performance bonuses.