Senior Paid Social Specialist

This is a fully remote position, open to applicants in Mexico, +3 more countries.

📋 Description

• Develop, launch, oversee, and enhance paid social advertising campaigns, primarily focusing on Meta Ads, with additional execution on TikTok and Pinterest.

• Manage the structure of campaigns, target audiences, budgets, bidding strategies, placements, and conversion goals.

• Track campaign performance and pinpoint opportunities for efficiency improvements, increased spending, and profitable growth.

• Analyze metrics such as ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue.

• Conduct continuous testing across various audiences, creative formats, messaging, placements, and campaign designs.

• Identify campaigns that are underperforming and apply data-driven strategies for optimization.

• Collaborate with Growth Strategists to turn client growth goals into effective paid social strategies.

• Monitor budget pacing to ensure effective allocation of advertising expenditure.

• Assess creative performance and share insights and recommendations with internal teams.

• Keep accurate records of campaigns, track performance, and prepare reports.

• Stay updated on platform changes, advertising policies, and best practices in paid social.

⛳️ Requirements

• Over 5 years of practical experience in paid social advertising, ideally managing campaigns for eCommerce or DTC brands.

• Advanced, hands-on proficiency with Meta Ads Manager.

• Experience handling six-figure monthly advertising budgets.

• Strong knowledge of campaign structure, audience segmentation, retargeting, prospecting, bidding strategies, and budget distribution.

• Proven track record in analyzing campaign performance and making data-driven optimization decisions.

• Solid understanding of eCommerce performance metrics such as ROAS, CPA, CAC, and revenue attribution.

• Experience managing multiple campaigns or client accounts at the same time.

• Ability to work autonomously, prioritize tasks effectively, and take charge of campaign execution.

• Excellent communication skills and capability to collaborate with Growth Strategists.

• Advanced proficiency in English (C1 or C2), both written and spoken.

• Availability to work with significant overlap with U.S. business hours.

• Experience managing campaigns on TikTok Ads and Pinterest Ads (preferred).

• Background in working with established or rapidly growing eCommerce brands (preferred).

• Familiarity with Shopify and eCommerce analytics tools (preferred).

• Understanding of full-funnel marketing strategies and the interplay between paid media, customer acquisition, and profitability (preferred).

• Experience with attribution, conversion tracking, and performance measurement tools (preferred).

• Background in a performance marketing agency environment (preferred).

🏝️ Benefits

• Remote work options.

• Remote-first working environment.

• Weekly jobs newsletter (automatically subscribed upon application).

• AI assistant call following application submission.