Senior Paid Social Specialist

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Oversee and enhance paid social campaigns across LinkedIn, Meta/Facebook, and Reddit.

• Track campaign performance, manage budgets, pacing, and bidding strategies.

• Create and initiate campaigns utilizing creative assets and copy provided by internal teams.

• Regularly test and refine audiences, targeting, placements, and creative elements.

• Spot opportunities to enhance campaign efficiency and effectiveness.

• Assist in conversion tracking, measurement, and reporting processes.

• Suggest paid social strategies that align with overarching demand generation and pipeline objectives.

• Work in collaboration with internal Demand Generation, Creative, and Web teams.

• Actively share trends, insights, and optimization opportunities from various platforms.

⛳️ Requirements

• Extensive hands-on experience in B2B SaaS or B2B technology paid social.

• In-depth knowledge of LinkedIn Ads and Meta Ads.

• Proven experience in managing substantial paid media budgets.

• Strong grasp of B2B demand generation and full-funnel marketing concepts.

• Excellent analytical and campaign optimization abilities.

• Capability to work independently while maintaining proactive communication with stakeholders.

• Experience with Reddit Ads is highly advantageous.

• Familiarity with 6sense, StackAdapt, programmatic display, CTV, or podcast advertising is a plus.

• This role focuses on hands-on paid social activities and does not encompass paid search responsibilities.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.