Senior Paid Social Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and enhance paid social campaigns on LinkedIn, Meta/Facebook, and Reddit.

• Track campaign performance, budgets, pacing, and bidding strategies.

• Create and initiate campaigns utilizing creative assets and copy provided by internal teams.

• Constantly test and refine audiences, targeting, placements, and creative elements.

• Recognize opportunities to boost campaign efficiency and effectiveness.

• Assist in conversion tracking, measurement, and reporting efforts.

• Suggest paid social strategies that align with broader demand generation and pipeline objectives.

• Work collaboratively with internal Demand Generation, Creative, and Web teams.

• Actively share platform trends, insights, and optimization opportunities.

⛳️ Requirements

• Extensive hands-on experience in B2B SaaS or B2B technology paid social advertising.

• In-depth knowledge of LinkedIn Ads and Meta Ads.

• Proven experience managing substantial paid media budgets.

• Strong grasp of B2B demand generation and full-funnel marketing strategies.

• Excellent analytical skills and capability in campaign optimization.

• Ability to work autonomously while maintaining proactive communication with stakeholders.

• Experience with Reddit Ads is highly preferred.

• Familiarity with 6sense, StackAdapt, programmatic display, CTV, or podcast advertising is a plus.

• This role is focused on hands-on paid social management and does not involve paid search responsibilities.

🏝️ Benefits

• [Insert benefit details here]

• [Insert additional benefit details here]