Senior Paid Social Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and subsequent actions.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into straightforward recommendations and strategic insights.

• Foster robust client relationships that enhance retention, renewals, and referrals.

• Proactively recognize and mitigate account risks and opportunities.

• Construct, initiate, and enhance Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other vital acquisition metrics.

• Analyze underperforming campaigns and identify where modifications are most likely to yield improvements.

• Formulate structured testing strategies across audiences, offers, messaging, creative, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to develop new creative and messaging hypotheses.

• Collaborate with video editors, providing clear and effective creative direction.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Establish and troubleshoot tracking, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint the source of funnel issues.

• Report to the Associate Director of Operations, being accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, with significant responsibilities in Meta advertising.

• Experience managing multiple client accounts concurrently while leading client-facing strategy discussions.

• Demonstrated capability to steer campaigns towards established performance objectives while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Background in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for lead-generation and appointment-setting campaigns.

• Experience in video sales letter marketing is preferred.

• Preference for high-ticket or considered-purchase funnels.

• Performance marketing agency experience is preferred.

• Direct-response advertising experience is preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options.

• Flexible Scheduling.

• Performance-based Bonus.