Senior Paid Social Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Interpret performance data into actionable recommendations and strategic insights.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively recognize and address potential account risks and opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bid strategies, account organization, and creative testing.

• Track daily performance in relation to cost-per-appointment and other essential acquisition metrics.

• Analyze underperforming campaigns and identify opportunities for performance improvement.

• Formulate structured testing strategies across target audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing initiatives.

• Leverage performance data to create new hypotheses around creative and messaging.

• Collaborate with video editing teams and provide clear creative guidance.

• Employ AI tools to expedite research and copy development while ensuring quality and strategic oversight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations and uphold accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of practical experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in managing multiple client accounts concurrently and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards established performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates seeking upper compensation range must illustrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation range should provide evidence of measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative efforts.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Schedule.

• Performance Bonus.