Performance Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary day-to-day contact for agency partners overseeing paid search, video, social, and programmatic campaigns.

• Set expectations for the agency, establish priorities, enforce service level agreements (SLAs) and optimization schedules, and identify performance gaps.

• Conduct quality assurance on campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget management.

• Review creative assets to ensure they meet platform specifications and safe zones prior to launch.

• Implement naming conventions consistently across campaigns, ad groups, creatives, and UTMs.

• Maintain an organized campaign taxonomy, including neat folders, up-to-date documentation, and final pre-launch checks.

• Take ownership of the paid search strategy for Google Ads, Microsoft Ads, and other search engine marketing (SEM) platforms.

• Define keyword structure, match type strategies, bidding frameworks, and budget distribution.

• Manage the paid social strategy for platforms like Meta, Reddit, X, TikTok, and others.

• Drive experimentation roadmaps that encompass ad copy, bidding, audience segmentation, and landing page optimization.

• Oversee and optimize monthly budgets based on CPA, ROAS, LTV/CAC, and payback period metrics.

• Create and maintain reporting dashboards and performance measurement frameworks.

• Provide status updates, performance insights, and risk alerts to cross-functional stakeholders.

• Convert campaign data into actionable insights for leadership, product marketing, and growth partners.

• Supervise programmatic campaigns across Demand-Side Platforms (DSPs) like The Trade Desk and DV360.

• Source, negotiate, and manage direct media purchases through newsletters, industry publications, trade journals, and developer-focused websites.

• Identify and evaluate new channels, placements, sponsorships, and partnership opportunities.

⛳️ Requirements

• 5–8 years of experience in performance marketing.

• In-depth knowledge of SEM/paid search, particularly with Google Ads, Microsoft Ads, and SA360.

• Agency experience is highly preferred, especially managing multiple accounts or clients simultaneously.

• Strong attention to detail is essential.

• Demonstrated ability to manage and conduct quality assurance for agency partners.

• Proven history of managing significant paid media budgets with measurable performance results and efficient spending allocation.

• Excellent proactive communication and stakeholder management skills.

• Strong analytical capabilities and experience with tools like Google Analytics, Looker, Tableau, or similar platforms.

• Comfortable working with data, attribution modeling, and turning performance data into effective optimization strategies.

• Experience with A/B and multivariate testing across creative assets, landing pages, audiences, and bidding strategies.

• Experience in marketing to developer or technical audiences is a plus.

• Familiarity with Mobile Measurement Partners (MMPs) and mobile attribution tools such as Singular, AppsFlyer, or Adjust is a plus.

• Submission of a current resume and cover letter is required.

• No relocation or sponsorship will be provided.

🏝️ Benefits

• Competitive salary packages.

• Paid vacation time.

• Support and assistance for work-from-home (WFH) setups.

• A diverse range of additional attractive perks.