Senior Paid Social Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategizing, creating, and overseeing paid social media campaigns involving creative elements, bidding strategies, budget management, and automation, while managing six-figure budgets.

• Developing a comprehensive funnel architecture and distributing budgets to enhance overall effectiveness.

• Utilizing attribution tools as a cross-channel layer and making informed budgetary decisions based on ROAS and POAS metrics.

• Evaluating performance data and formulating specific recommendations for actionable steps.

• Taking ownership of A/B testing and scaling strategies to significantly enhance creative outputs.

• Offering data-informed insights to the Creative Strategist and coordinating with design and content teams, along with external agencies.

• Co-managing the setup of tracking systems (Pixel, CAPI, GA4), product feeds, and ensuring the integrity of data.

• Creating, refining, and expanding paid social campaigns on platforms like Meta, Pinterest, and TikTok to stimulate growth and revenue.

• Contributing strategically while gradually assuming full responsibility and ownership of campaigns.

⛳️ Requirements

• A minimum of 5–6 years of experience in paid social media, particularly with Meta Ads.

• Strong analytical skills and a structured approach to thinking.

• A data-driven mindset with a focus on ongoing optimization.

• Excellent communication abilities and a collaborative team spirit.

• Proficiency in German and a good command of English.

• Familiarity with direct-response marketing is a plus.

• Experience with tracking and attribution tools, such as GA4 and Admetrics, is advantageous.

• A desire to further enhance skills in paid social media is preferred.

🏝️ Benefits

• A long-term position within a rapidly growing health/food scale-up.

• Collaborative teamwork in a supportive work environment.

• Flat organizational structure.

• Competitive compensation package.

• Company pension scheme.

• A diverse and engaging role.

• Scale-up culture: work closely with a dynamic and highly motivated team.

• Opportunities to engage in cross-functional company development.

• Employee events (when feasible).

• Networking opportunities at various events and meetings, including with Judith Williams.