Senior Paid Social Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize, develop, and oversee paid social media campaigns utilizing all aspects — including creative, bidding strategies, budget management, and automation — with six-figure budgets.

• Create comprehensive funnel architectures and allocate budgets based on their effectiveness.

• Implement cross-channel attribution as an additional layer and make budgetary decisions based on Return on Ad Spend (ROAS) and Profit on Ad Spend (POAS).

• Analyze performance metrics and generate specific, actionable recommendations.

• Lead A/B testing and scaling strategies to significantly enhance creative outputs.

• Deliver data-informed insights to the Creative Strategist.

• Coordinate with design and content teams as well as external agencies.

• Assist in tracking setup responsibilities, including Pixel, CAPI, GA4, product feeds, and data quality.

⛳️ Requirements

• At least 5–6 years of experience in Paid Social, with a focus on Meta Ads.

• An analytical and structured approach with a strong affinity for numerical data.

• Proven experience in a data-driven environment with a continuous optimization mindset for campaigns.

• Excellent communication skills and the ability to collaborate effectively within a team.

• Fluent in German.

• Proficient in English.

• Understanding of direct-response marketing is a plus.

• Familiarity with tracking and attribution tools, such as GA4 and Admetrics, is advantageous.

• Eagerness to further develop skills in Paid Social is preferred.

🏝️ Benefits

• Long-term career perspective at a rapidly growing health and food scale-up.

• Collaborative teamwork in a supportive work environment.

• Flat organizational structure.

• Competitive compensation.

• Company pension plan.

• A diverse and engaging role.

• Scale-up culture: collaborate closely with a dynamic and motivated team.

• Opportunities to engage in cross-functional company development.

• Employee events when feasible.

• Networking opportunities at various events, including those with Judith Williams.