Senior Paid Social Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop, launch, manage, and optimize campaigns using Meta Ads Manager.

• Comprehend account structures, campaigns, audiences, budgets, tracking, and performance trends.

• Make strategic decisions regarding campaign structure, budgets, audiences, placements, optimization, and scaling.

• Identify underperformance issues related to audience, creative, campaign setup, tracking, conversion, and customer behavior.

• Scale effective activities while ensuring efficiency and maintaining lead quality.

• Uphold account structure, campaign precision, and quality assurance.

• Oversee structured creative testing across various formats, concepts, hooks, messaging, and audiences.

• Convert performance data into actionable creative briefs and commercial recommendations.

• Collaborate with the Data team on tracking, attribution, and reporting challenges.

• Evaluate CPL, conversion rates, lead quality, and acquisition efficiency.

• Contribute to daily, weekly, and monthly performance reports.

• Assist in the development of Paid Social strategies across TikTok, Pinterest, and emerging platforms.

• Keep track of platform changes and enhance processes for testing and reporting.

• Work in conjunction with Performance Marketing, Creative, CRM, Data, and Growth teams.

• Share expertise in Paid Social and assist in the development of less experienced team members.

• Report directly to the Senior Performance Marketing Executive.

⛳️ Requirements

• Extensive, recent, and hands-on experience in optimizing campaigns directly within Meta Ads Manager.

• Proven experience in independently building, launching, optimizing, and scaling Meta campaigns.

• Strong understanding of Facebook and Instagram advertising, including account structure, creative, audiences, budgets, and optimization.

• Experience in diagnosing campaign performance issues and determining appropriate actions.

• Confidence in making optimization and budgetary decisions based on performance data.

• Solid practical understanding of creative testing within Paid Social.

• Hands-on experience with Meta pixels, events, and conversion tracking.

• Knowledge of attribution and the limitations inherent in platform reporting.

• Strong analytical judgment with the ability to translate performance data into actionable insights.

• Experience managing significant Paid Social budgets and multiple active campaigns.

• Meticulous attention to detail and high standards in campaign execution.

• Capability to work independently while collaborating with Creative, CRM, and Data experts.

• Confidence in expressing opinions, challenging assumptions, and articulating recommendations.

• Helpful: experience with TikTok Ads, Pinterest Ads, Twitter/X, or YouTube.

• Helpful: experience across various markets, eCommerce, DTC, or high-volume lead generation.

• Helpful: familiarity with Looker, Tableau, or Power BI.

• Helpful: experience mentoring junior Paid Social colleagues.

• Helpful: experience utilizing AI tools for creative development, copywriting, or performance analysis.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and continuous learning.

• Flexible working arrangements to support work-life balance.

• A collaborative and inclusive work environment.

• Competitive salary and performance-based incentives.