Senior Paid Search Strategist – Enterprise

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement SEM strategies that align with client goals.

• Perform keyword research and conduct competitive analysis.

• Oversee campaign budgets and forecasts.

• Create a detailed testing roadmap and enhance clients' SEM initiatives.

• Collaborate with the team to produce comprehensive Quarterly Business Reports.

• Keep abreast of industry trends, algorithm updates, and emerging technologies.

• Design, optimize, and manage PPC campaigns on platforms such as Google Ads and Bing Ads.

• Craft and refine ad copy to achieve maximum click-through rates.

• Establish and enhance landing pages to improve conversion rates.

• Execute A/B tests and optimization strategies.

• Track and evaluate campaign performance utilizing analytics tools.

• Produce regular KPI and campaign performance reports.

• Offer insights and recommendations for ongoing enhancements.

• Maintain consistent communication with clients about their business objectives.

• Deliver campaign results, insights, and recommendations to clients.

• Respond to client inquiries and concerns in a timely manner.

• Suggest and implement new strategies and tools as necessary.

• Collaborate with digital health and e-commerce clients as well as internal teams.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• Master's degree is preferred.

• A minimum of 5 years of proven experience in managing Search, Shopping, and Performance Max campaigns.

• Experience in managing paid media for enterprise-level e-commerce, including feed management.

• Certification in Google Ads and other relevant digital advertising platforms is required.

• Experience in a marketing agency is mandatory.

• Strong analytical abilities and proficiency in data analysis tools.

• Exceptional communication and presentation skills.

• Experience in leadership and team management.

• Knowledge of SEO is a plus.

• Familiarity with web analytics tools, such as Google Analytics.

• Candidates must be located in the USA.

• Sponsorship for an employment Visa is not available.

🏝️ Benefits

• Generous paid time off.

• Healthcare coverage.

• Retirement savings options.

• Opportunities for professional development.

• Health Insurance.

• 401(k) & Retirement Savings.

• Flexible Scheduling.

• Remote-First Culture.

• Employee Referral Program.

• Additional perks designed to support your health, productivity, and fulfillment both at work and at home.