Senior Paid Search Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement SEM strategies that align with client goals.

• Perform keyword analysis and competitive assessments.

• Create and oversee campaign budgets and projections.

• Establish testing roadmaps and continuously enhance clients’ SEM initiatives.

• Collaborate with the team to produce detailed Quarterly Business Reports.

• Keep abreast of industry developments, algorithm updates, and new technologies.

• Design, optimize, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms.

• Craft and refine ad copy to maximize click-through rates.

• Set up and enhance landing pages for improved conversion rates.

• Execute A/B tests and other optimization methods.

• Monitor and assess campaign performance utilizing analytics tools.

• Generate routine KPI and campaign effectiveness reports.

• Offer insights and recommendations for ongoing enhancement.

• Maintain regular communication with clients regarding business objectives.

• Present campaign outcomes, insights, and suggestions to clients.

• Address client inquiries and concerns in a timely manner.

• Recommend and implement new strategies and tools as required.

• Conduct desk-based computer tasks, transport equipment, and set up presentations as needed.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• Master’s degree is preferred.

• Demonstrated experience (typically 5+ years) in managing Search, Shopping, and Performance Max campaigns.

• Certification in Google Ads and other pertinent digital advertising platforms.

• Experience in a Marketing Agency is essential.

• Strong analytical capabilities and proficiency in data analysis tools.

• Exceptional communication and presentation skills.

• Experience in leadership and team management.

• Proficiency in SEO is advantageous.

• Familiarity with web analytics tools such as Google Analytics.

• Must reside in the USA.

• Unable to sponsor or take over sponsorship for an employment Visa.

🏝️ Benefits

• Generous paid time off.

• Healthcare coverage.

• 401(k) and retirement savings options.

• Flexible scheduling.

• Remote-first culture.

• Opportunities for professional development.

• Employee referral program.

• Additional perks designed to enhance health, productivity, and overall fulfillment.

• Reasonable accommodations for individuals with disabilities.