Senior Paid Search Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy and execution for three to five paid search accounts with monthly expenditures between $1K and $40K.

• Oversee campaigns on Google Ads and Microsoft Ads.

• Generate weekly performance reports for each account in .docx format.

• Create monthly summaries prepared for client presentations.

• Perform ad-hoc analyses when campaigns are underperforming or when new opportunities present themselves.

• Engage directly with clients through written updates, review calls, and occasional strategy presentations.

• Manage account structure, Smart Bidding strategies, target calibrations, Performance Max asset groups, signal feeding, search term mining, negative list management, ad copy, feed audits, and provide feedback on landing pages.

• Resolve discrepancies between Triple Whale and GA4 and substantiate a working figure in reports.

• Identify proactive opportunities such as branded budget unlocks, Performance Max channel shifts, Demand Gen tests, and transitions in geographic or bidding strategies.

• Collaborate with medical aesthetics device manufacturers, direct-to-consumer eCommerce brands, regulated retail, service-business lead generation, and B2B SaaS accounts.

⛳️ Requirements

• A minimum of 5 years of experience managing paid search in an agency environment.

• Experience in at least one position where you independently managed client relationships.

• Proficient in Google Ads, including Search, Shopping, Performance Max, and Demand Gen.

• Strong expertise in Microsoft Ads.

• Essential fluency in Smart Bidding.

• Proven experience in both lead generation and eCommerce.

• Familiarity with GA4, platform-reported conversions, cross-source reconciliation, and post-click pixel tools like Triple Whale or Northbeam.

• Demonstrated history of remote work and excellent written communication skills.

• Capability to read or write Python for Google Ads API integrations, JSON parsing, GAQL queries, and terminal operations, or experience in deploying actual automations with Claude Code or Cursor.

• Daily workflow experience utilizing Claude Code, Cursor, or a similar agentic tool for completing tasks.

• Ability to clearly articulate Smart Bidding and Performance Max decisions to CMOs and other senior stakeholders.

• Up-to-date knowledge of Smart Bidding, Performance Max, AI-generated assets, and Demand Gen.

• Strong analytical writing skills, with precise numbers and claims categorized as extracted, inferred, or assumed.

• Willingness to work in a timezone that overlaps with US hours.

• Applicants are required to submit a brief introduction, resume or LinkedIn profile, two examples of paid search work, an AI-native workflow sample, and one question for the employer.

🏝️ Benefits

• Part-time contract position as a 1099 contractor.

• Flexible weekly schedule offering 20–30 hours per week.

• Paid two-week trial period.

• Completely remote work environment.

• Hourly compensation based on experience.