Senior Paid Search Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the Google Ads account from start to finish, encompassing Search, Performance Max, Demand Gen, and YouTube structure, budgets, bid strategies, geo modifiers, and device modifiers.

• Execute the keyword and search term program, which includes analyzing brand versus non-brand economics, competitor conquesting, maintaining negative keyword hygiene, and strategizing match types.

• Oversee offline conversion imports from Salesforce into Google, optimizing towards funded deals instead of applications.

• Identify and resolve campaign attribution gaps.

• Create asset groups, audience signals, search theme controls, and reporting for Performance Max.

• Manage Microsoft Ads as a secondary channel, including account setup, imports, budgets, bidding, and fund-rate measurement.

• Increase search spending in alignment with growth targets while safeguarding cost per MQL and fund rate.

• Assess and initiate new search and intent-based platforms.

• Collaborate with the web team to shape landing page strategy, encompassing pre-filled ad landing pages, keyword-matched application experiences, and enhanced mobile application flows.

• Develop a Spanish-language search program with a parallel account structure, Spanish keyword research, matched landing pages, and performance targets across Texas, California, Florida, and Arizona.

• Work alongside SEO to synchronize paid and organic search initiatives.

• Generate weekly and monthly reports on spend, cost per MQL, MQL rate, MQL-to-fund, and ROI.

• Conduct a 90-day account audit, verify offline conversion imports, enhance search-term hygiene, launch a Spanish-language pilot in at least two states, and advise on whether to build, hold, or discontinue Microsoft Ads.

⛳️ Requirements

• 3–5 years of direct experience managing Google Ads, including hands-on with Performance Max and large-scale Search accounts.

• Personally managed a monthly paid search expenditure ranging from $500K to $1M+, or an equivalent annual amount.

• Proven experience with offline conversion imports or an equivalent server-side conversion setup.

• Strong proficiency in Google Ads Editor, scripts, or the API for bulk tasks.

• Comfortable justifying decisions to pause campaigns that may appear profitable based on last-click metrics.

• Experience managing Microsoft Ads (Bing) is a notable advantage.

• Background in establishing a brand-new paid channel from the ground up to significant expenditure.

• Familiarity with a paid search program within a regulated or lending sector.

• Knowledge of Google Analytics, GTM, and a warehouse-based reporting stack.

• Google Ads certification is preferred but not mandatory.

🏝️ Benefits

• Annual performance bonus of up to 15%.

• Comprehensive health, vision, and dental insurance plans.

• 401(k) retirement savings program.

• Flexible vacation policy.

• Standard company holidays.

• Fully distributed workplace.

• Stipend funding for workspace essentials.