Paid Social, Programmatic Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee paid social media campaigns on platforms including Meta, TikTok, Reddit, and Snapchat.

• Manage fluctuating budgets to optimize scale while achieving ROAS objectives.

• Develop and refine per-performer campaigns tailored for artists, teams, and tours.

• Execute dynamic and catalog-driven campaigns utilizing product feeds and dynamic creative templates.

• Design and implement experiments and A/B testing focused on targeting, creative, copy, and landing pages.

• Collaborate with the Analytics team to contribute to incrementality and conversion lift studies.

• Work alongside the Creative team on project briefs and creative testing initiatives.

• Collaborate with Engineering to enhance internal tools that automate campaign creation.

• Directly engage with platform partners from Meta, TikTok, Reddit, and Snap.

⛳️ Requirements

• A Bachelor's degree is required.

• A minimum of 2 years of practical experience in performance advertising, with significant exposure to Meta and at least one other major social media platform.

• Proven experience in managing variable, performance-driven budgets at scale, with spending that adjusts based on ROAS or efficiency targets rather than being fixed initially.

• An analytical, data-centric background with a proven track record of deriving insights and narratives from large datasets.

• Exceptional project management and time management abilities.

• Strong verbal and written communication skills.

• Proficiency with a data toolbox, including spreadsheets and a BI or analytics tool such as Looker or Hex.

• A keen interest in measurement, particularly in assessing whether a campaign was genuinely incremental.

• Passion for live entertainment and sports.

🏝️ Benefits

• Discretionary annual bonus.

• Flexible work environment, offering the option to work as many days in the office as desired or 100% remotely.

• A WFH stipend to facilitate your home office setup.

• Unlimited paid time off (PTO).

• Up to 16 weeks of fully-paid family leave.

• 401(k) matching program.

• Student loan matching initiative.

• Comprehensive health, vision, dental, and life insurance.

• Up to $25,000 towards family building, reproductive health services, and gender-affirming care.

• $500 annually for wellness-related expenses.

• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical.

• $360 per quarter to use on tickets to live events.

• Annual subscriptions to Spotify, Apple Music, or Amazon Music.