Senior Paid Search Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the strategy and execution of Paid Search primarily on Google Ads, along with other relevant platforms.

• Take ownership of the strategy, performance, and optimization of paid search campaigns for a diverse portfolio of education-focused clients.

• Create and enhance keyword strategies based on search intent, audience behavior, and partner objectives.

• Develop and manage campaigns, ad groups, keywords, match types, negative keywords, bidding strategies, and budgets.

• Compose and refine search ad copy to align with user intent, messaging, and conversion targets.

• Track campaign performance, budget pacing, and key metrics including CTR, CPC, conversion rate, CPA, and ROAS.

• Examine search queries, keyword performance, and conversion data to uncover optimization opportunities.

• Conduct ongoing testing across keywords, bids, ad copy, landing pages, and campaign structures.

• Convert performance data into actionable insights and strategic recommendations for partners and internal teams.

• Collaborate with Analytics and Account Services teams on conversion tracking and reporting.

• Stay updated on Google Ads developments, automation, bidding technologies, and shifts in search behavior.

• Mentor team members and contribute to the overarching Paid Media vision of the agency.

• Engage in cross-functional and leadership interviews as part of the hiring process.

⛳️ Requirements

• A minimum of 4 years of hands-on Paid Search experience, preferably in an agency or multi-account setting.

• In-depth expertise in Google Ads, including keyword research, bidding strategies, campaign structure, search queries, and optimization.

• Demonstrated experience managing performance-driven campaigns with significant budgets.

• Profound understanding of search intent and the ability to translate it into effective keyword and campaign strategies.

• Experience in optimizing campaigns for lead generation, inquiries, applications, enrollments, or other conversion-oriented goals.

• Strong analytical abilities and comfort working with large datasets relating to campaign and performance metrics.

• Capability to diagnose performance fluctuations and translate insights into clear optimization actions.

• Familiarity with Google Analytics, Google Tag Manager, Google Search Console, or similar analytics/tracking tools.

• Strong client-facing and presentation skills, with the ability to clearly explain technical performance to non-technical stakeholders.

• Excellent organizational skills and the capacity to manage multiple accounts and priorities concurrently.

• Proficient written and verbal communication skills in English.

• Bonus: experience in higher education, universities, or nonprofit sectors.

• Bonus: knowledge of student recruitment and enrollment marketing.

• Bonus: experience managing campaigns across various search engines or additional paid media channels.

• Bonus: experience in forecasting, media planning, and budget pacing.

• Bonus: awareness of Performance Max, Demand Gen, or emerging Google Ads products.

• Bonus: experience mentoring junior Paid Search team members.

• Bonus: familiarity with CRM data and offline conversion tracking.

🏝️ Benefits

• Fully remote work environment.

• Competitive compensation based on experience and scope.

• Opportunity to engage in mission-driven campaigns that positively influence education and student development.

• Collaborative, high-performance culture centered on innovation, service, and continuous improvement.

• Significant opportunities for leadership growth and strategic ownership.