Senior Performance Marketing Manager, Global Paid Social, Mobile UA

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete global strategy and implementation across paid social platforms such as Meta, TikTok, Snap, and Reddit, along with mobile user acquisition.

• Oversee advertising expenditures amounting to hundreds of millions to successfully acquire new users while meeting or exceeding ROI objectives.

• Facilitate experimentation and learning across creative content, target audiences, bidding tactics, app store presence, and landing page experiences.

• Convert testing outcomes into comprehensive playbooks for international markets.

• Collaborate with Data Science and Analytics teams on experiments, incrementality assessments, and mobile measurement frameworks, including MMM, SKAN, and MMP methodologies.

• Manage partnerships with advertising platforms and mobile measurement providers.

• Coordinate on platform betas, measurement strategies, and collaborative growth initiatives.

• Develop and sustain performance dashboards and reporting for paid social and mobile user acquisition expenditures.

• Present insights, risks, and opportunities to executive leadership.

• Work in conjunction with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

⛳️ Requirements

• At least 5+ years of practical experience in performance marketing.

• Extensive knowledge of paid social advertising, specifically with Meta and TikTok.

• Experience in mobile user acquisition, either in-house or within an agency setting.

• Demonstrated success in managing substantial paid social and mobile user acquisition budgets.

• Proven ability to achieve measurable improvements in user acquisition efficiency across various channels and markets.

• Strong technical proficiency.

• Experience in utilizing LLMs, no-code/low-code platforms, and automation tools such as Zapier, n8n, Make, and Retool.

• Background in prototyping custom agents and AI-driven workflows.

• Analytical mindset with a focus on experimentation.

• Proficient in working with spreadsheets and business intelligence tools like Looker, Hex, Tableau, and Superset.

• Extensive experience with mobile measurement and privacy-compliant execution, including SKAN, AppsFlyer, Adjust, Branch, event strategies, and incrementality testing.

• B2C experience is necessary.

• Experience in fintech, cryptocurrency, or high-consideration consumer financial products is highly preferred.

• Exceptional skills in cross-functional collaboration and communication.

• Strong project management capabilities.

• Ability to manage multiple regions, campaigns, tests, and priorities simultaneously.

• Capability to responsibly utilize generative AI with human oversight.

🏝️ Benefits

• Eligibility for equity.

• Potential for bonuses.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• 401(k) plan.

• Quarterly in-person working sessions (“surges”).

• Reasonable accommodations for individuals with disabilities.

• Free compatible screen reader and tutorial access.

• Equal opportunity employment protections.