Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a subject matter expert in Paid Media.

• Proactively lead account strategy for a designated portfolio of client accounts.

• Assist Senior Paid Media Managers and Associate Directors with larger client strategies and tactical implementations.

• Formulate strategy, innovation, and tactical execution for 3-5 Paid Media client accounts.

• Plan, execute, and review paid media campaigns in alignment with client KPIs, marketing, and business objectives.

• Carry out campaigns across Google, Meta, LinkedIn, and TikTok platforms.

• Serve as the primary Paid Media contact for designated clients.

• Conduct biweekly and ad hoc client meetings while maintaining client relationships.

• Identify campaign opportunities, optimizations, and testing strategies based on performance analytics.

• Create, analyze, and present actionable reports on Paid Media performance.

• Oversee project timelines, deliverables, and client expectations.

• Collaborate with the Creative Director and Design team on ad creation, testing plans, creative strategies, and briefs.

• Monitor industry trends, audience behaviors, client goals, and best practices.

• Work alongside Paid Media, SEO, Analytics, and Creative teams.

• Welcome feedback and guidance from the Associate Director of Media.

⛳️ Requirements

• At least 3+ years of experience in a paid media agency; the ideal candidate possesses 3-5 years of experience.

• Previous experience in a performance agency is essential.

• Proven experience managing both Paid Search and Social campaigns.

• Familiarity with Google and Meta; knowledge of LinkedIn and TikTok platforms is preferred.

• Skilled in building rapport, establishing credibility, and representing the Paid Media engagement with assigned clients.

• Capable of developing and implementing Paid Media strategies across various industries.

• Ability to connect media successes to measurable impacts on clients' businesses and revenue.

• Prior experience managing clients from strategy development through tactical execution, reporting, and client communication.

• Proficient in Excel and/or Google Sheets.

• Competent in analyzing complex data using GA4 and additional tools.

• Strong project management and time management capabilities.

• Adaptable, curious, eager to learn, and receptive to feedback.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive health, dental, and vision insurance plans.

• Virtual team events and a fun, casual, inclusive corporate culture.

• Company-sponsored ClassPass membership.

• 12 weeks of Paid Parental Leave.

• Summer Fridays.

• 401(k) plan with Employer Match.

• Competitive salary.

• Remote work environment.