Growth & Performance Marketing – m/f/d

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assume accountability for marketing performance analytics and pinpoint areas for optimization.

• Offer innovative ideas to steer campaigns towards quantifiable outcomes and increased conversions.

• Utilize GA4 or Mixpanel to create clear dashboards and track essential metrics.

• Examine and enhance user funnels to foster growth.

• Guide and challenge the external marketing agency.

• Lead paid acquisition efforts across various digital platforms.

• Enhance discoverability through SEO and refine brand and product visibility for AI search models and LLMs.

• Formulate email marketing strategies.

• Design automated email journeys for onboarding, trial conversions, and retention purposes.

• Oversee regular email campaigns.

• Cultivate enduring relationships between UJAM and its global creator community.

⛳️ Requirements

• Several years of robust experience in data-driven online marketing, growth hacking, or performance marketing.

• Ideally, experience within a B2C SaaS, e-commerce, or software setting.

• Profound understanding of analytics tools such as GA4 and Mixpanel.

• Expertise in funnel analysis and conversion rate optimization.

• Practical experience with A/B testing, structured hypotheses, and conversion experiments.

• Solid foundation in SEO principles.

• Awareness of how LLMs and AI search engines identify and recommend brands and products.

• Proven success in managing ad campaigns and assessing performance metrics.

• Background in operational email marketing, including setup, segmentation, scheduling, and automation.

• Strong marketing copywriting abilities focused on generating clicks and conversions.

• Proficiency in English is mandatory.

• Good command of German is advantageous.

• Must be based in and working from Europe.

• Nice to have: experience in the music industry or an existing network in the audio/music-tech sector.

• Nice to have: enthusiasm for music creation, such as using a DAW.

• Nice to have: familiarity with Holacracy or similar organizational frameworks.

• Nice to have: understanding of standard e-commerce and webshop structures.

🏝️ Benefits

• Flexible and casual working atmosphere with short decision-making processes and flat hierarchies.

• Access to tools and equipment that suit your preferences, including MacBook Pro or Windows laptop.

• Optional employment benefits that promote capital formation (“Vermögenswirksame Leistungen”).

• Optional company bicycle.

• Optional health investment through EGYM.

• Flexibility to prioritize your own tasks and contribute to shaping the company’s direction.