Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create paid media strategies that align with each client's business objectives and North Star Metric.

• Take ownership of forecasting and budget pacing in relation to quarterly and annual goals.

• Conduct monthly and quarterly reviews with senior stakeholders, discussing results, trade-offs, risks, and subsequent actions.

• Guide client discussions toward decisions, priorities, and committed next steps.

• Lead AI-enhanced campaign strategy, creative testing, and measurement.

• Oversee and expand a portfolio of 4–7 B2B clients, serving as their primary strategic contact.

• Establish trust with senior marketing, demand generation, and executive stakeholders.

• Facilitate calls, set agendas, manage discussions, and address challenging questions in real-time.

• Proactively communicate progress, risks, and recommendations.

• Ensure follow-through so that conversations conclude with clear actions, responsible parties, and timelines.

• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain conversion tracking integrity from end to end across GA4, GTM, and CRM.

• Identify performance issues related to tracking, structure, bidding, creative, or demand.

• Prioritize tasks based on business impact, effort, and implementation feasibility; quality assurance is required before deployment.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in B2B paid media.

• At least 1 year of experience in B2B SaaS.

• Previous experience in a client-facing strategy role where you were responsible for communication, not just execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct responsibility for managing at least $50k in monthly ad spend across multiple accounts.

• In-depth knowledge of Google Ads, along with experience in at least one of LinkedIn, Meta, or Microsoft Ads.

• Proficient understanding of GA4, GTM, and CRM attribution (HubSpot, Salesforce).

• Strong written and verbal communication skills capable of leading senior calls and defending recommendations under pressure.

🏝️ Benefits

• This position is fully remote.

• Enjoy 5 weeks of paid time off.

• Competitive salary along with quarterly bonuses.

• Flexible working hours (requires 4 overlap hours with 9am - 5pm EST).

• Paid training for education, events, and conferences.

• For full-time Canadian residents only: comprehensive health, dental, and eye care.