Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the strategy, innovation, and performance of various client Paid Media initiatives.

• Take ownership of the success of a portfolio consisting of 3–5 client accounts.

• Plan, implement, and audit paid media campaigns and strategies in alignment with client KPIs and marketing objectives.

• Plan and execute campaigns across platforms such as Google, Meta, LinkedIn, and TikTok.

• Innovate and test the deployment of unconventional media channels and tools.

• Collaborate with Creative and Analytics teams regarding creative strategy, performance, analytics measurement, and tag management.

• Work cross-functionally with SEO counterparts on comprehensive client strategies.

• Create, analyze, and present actionable reports on Paid Media performance directly to clients.

• Utilize tools to analyze and enhance the efficiency and effectiveness of Paid Media accounts.

• Act as the primary Paid Media contact for assigned clients, leading biweekly and ad hoc client meetings.

• Retain and expand the assigned client portfolio through effective communication, storytelling, presentations, and relationship building.

• Communicate project timelines, manage client expectations, and provide proactive status updates.

• Understand clients’ industries, target audiences, and objectives; monitor industry shifts, trends, and best practices.

• Support sales enablement by identifying upsell/cross-sell opportunities and assisting in sales presentations and client onboarding.

• Delegate support tasks to junior team members while ensuring quality assurance.

• In some instances, directly manage 1–2 Paid Media teammates.

• Contribute to the development of Media department products, process enhancements, and collaboration with department leadership.

• Develop and manage Paid Media accounts and campaigns, foster client relationships, manage projects and deliverables, and grow accounts.

• Mentor colleagues and contribute to media best practices, industry updates, and enhancements to Silverback’s media offerings.

⛳️ Requirements

• Minimum of 5 years of experience managing Paid Search AND Social campaigns on Google, Meta, LinkedIn, and TikTok.

• Previous agency experience is essential.

• At least 3 years of client-facing experience with a comfort level in client interactions.

• Strong experience in driving and leading paid media account strategies.

• A solid testing and innovation mindset.

• Experience working with Creative resources and contributing to creative briefs and paid social performance content.

• Advanced skills in Google Analytics 4 and Google Sheets/Excel.

• Familiarity with Google Tag Manager and Supermetrics is a plus.

• Strong analytical capabilities, technical knowledge, and attention to detail.

• Excellent written and verbal communication abilities.

• Eager to deliver results under tight deadlines.

• A genuine curiosity to guide research that informs technical work.

• Exceptional time management and organizational skills.

• Ability to accept constructive criticism professionally and learn from feedback.

• Willingness to embrace continuous personal and professional growth.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive health, dental, and vision plans.

• Virtual Team Events and a fun, casual, inclusive company culture.

• Company-paid ClassPass membership.

• 12 weeks of Paid Parental Leave.

• Summer Fridays.

• 401(k) with Employer Match.

• Generous pay.