Senior Paid Search Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the management and enhancement of sophisticated paid search campaigns on platforms such as Google Ads and Bing Ads.

• Strategize, implement, and refine paid search campaigns to align with client objectives and targets.

• Directly manage a portfolio of 20-30 automotive paid search accounts, each with monthly budgets ranging from $25k to $150k.

• Collaborate with account managers to develop strategies and offer recommendations for campaign performance improvement.

• Uphold performance standards across assigned accounts.

• Track budget pacing, conversion metrics, and traffic quality.

• Evaluate CTR, conversion rates, ROAS, and other key performance indicators to uncover optimization opportunities.

• Conduct product tests to assess their effectiveness in generating positive outcomes.

• Produce regular reports and share key insights.

• Remain updated on industry developments and best practices.

• Provide training for Associate Paid Search Analysts and Paid Search Analysts.

• Mentor newly hired Paid Search Analysts.

• Carry out quality assurance on accounts managed by other members of the Paid Search Team.

• Offer oversight and troubleshooting support for paid search accounts.

• Manage overall portfolio performance and benchmarking.

• Foster interdepartmental relationships and training sessions.

• Execute A/B testing and create new strategies or tools.

• Present data insights to various departments.

⛳️ Requirements

• A minimum of 3-5 years of experience in managing paid search campaigns.

• Proven experience and a solid understanding of PPC advertising.

• Familiarity with industry tools such as Google Analytics, Google AdWords, SA360, etc.

• Knowledge of managing paid media advertising budgets and utilizing data-driven ad spend effectively.

• Ability to analyze data sets and discern trends based on industry KPIs.

• Capacity to work both independently and collaboratively within a fast-paced, deadline-oriented environment.

• Outstanding written and verbal communication skills, with the capability to convey complex ideas succinctly.

• Strong analytical skills and attention to detail, with the ability to interpret data and derive actionable insights.

• Excellent organizational and time-management skills.

• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, Gmail, GChat).

• Strategic planning and execution of campaigns in line with client objectives, leveraging data-driven insights for performance optimization.

• Leadership and mentorship abilities, with experience in training and guiding junior team members.

• Thorough and current understanding of industry trends, best practices, and emerging paid search tools.

• High attention to detail in the quality assurance of paid search accounts, with the ability to troubleshoot and resolve performance or setup issues.

• Expertise in managing and optimizing paid search campaigns across Google Ads and Bing Ads, including budget pacing, conversion tracking, traffic quality metrics, A/B testing, and performance analysis.

• Excellent communication skills for effective collaboration with account managers, departments, and clients, including the presentation of campaign data, insights, and recommendations.

• A Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience is preferred.

• Experience in an agency setting is preferred.

• Experience in the automotive, legal, and/or medical sectors is preferred.

• Google Certifications (Google Analytics, Google Ads) are preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Access to cutting-edge tools and technologies in digital marketing.

• Collaborative team culture with regular training and mentorship programs.