Senior Paid Media Strategist – Meta, Google

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of Meta and Google strategies as well as daily execution across a portfolio of DTC accounts.

• Develop, structure, manage budgets, conduct tests, and scale campaigns effectively.

• Oversee expenditures exceeding $100K monthly for each account while meeting ROAS, CPA, and MER targets.

• Execute Meta campaigns utilizing Advantage+, CBO, and structured creative testing methodologies.

• Implement Google campaigns across Search, Shopping, PMax, and YouTube platforms.

• Define a clear stance on branded spending and its incremental value.

• Link creative performance to in-platform media decisions strategically.

• Provide support for TikTok and other channels while advising on cross-channel budget distribution.

• Manage campaign launches, seasonal initiatives, and testing roadmaps from inception to delivery.

• Collaborate with creative, email, and analytics teams to ensure timely launches.

• Keep ClickUp tasks and timelines updated, highlighting risks with suggested solutions.

• Lead the paid media section of client meetings and offer clear, actionable recommendations.

• Deliver precise, clear, and timely weekly updates.

• Respond swiftly, set expectations appropriately, and ensure closure of client communication loops.

• Proactively identify client needs and performance challenges.

• Mentor junior buyers and act as the quality assurance gate for Meta and Google projects prior to launch.

⛳️ Requirements

• A minimum of 4 years of hands-on paid media experience in an agency or high-growth brand setting.

• Extensive knowledge of Meta platforms, including Advantage+, CBO, signal quality, CAPI, and incrementality.

• Profound understanding of Google platforms, including Search, Shopping, PMax structures, and Merchant Center/feed troubleshooting.

• Experience managing monthly budgets over $100K with documented improvements in efficiency.

• Ownership experience in DTC or e-commerce sectors.

• Experience in premium or luxury AOV is a significant advantage.

• At least 2 years of client-facing experience, encompassing managing own client meetings and weekly communications.

• Proven project management experience in marketing initiatives, including launches, timelines, and cross-team transitions.

• Proficient in using ClickUp, Asana, or Trello.

• Demonstrated record of high-touch client service, quick response times, proactive updates, and strong client references.

• Familiarity with GA4, Looker Studio, and attribution methodologies.

• Fluent and confident in English with strong communication skills for client interactions.

• Ability to thrive in a fast-paced remote environment managing multiple accounts.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Potential for quarterly performance bonuses.