Senior Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create audience-centric, comprehensive media strategies and plans that align with client goals, budgets, research, and measurement objectives across both digital and traditional platforms.

• Implement campaigns using direct buys or managed services.

• Develop requests for proposals (RFPs), assess proposals, negotiate pricing, manage vendors, and supervise campaign launches.

• Track delivery, pacing, target audiences, creative assets, and key performance indicators (KPIs).

• Proactively identify issues, make data-informed adjustments, and create tests to enhance results.

• Manage campaign budgets, authorizations, insertion orders, invoice reconciliation, and resolve delivery discrepancies from the planning phase to closeout.

• Lead reporting efforts and analysis.

• Clarify campaign performance and convert data into actionable insights for clients and future campaigns.

• Assess emerging platforms, media opportunities, artificial intelligence, and automation.

• Question assumptions, experiment with new methods, and enhance media planning, execution, measurement, and reporting.

• Oversee accounts comprehensively, covering audience insights, integrated planning, direct purchasing, activation, optimization, and measurement.

⛳️ Requirements

• Over 7 years of experience in paid media.

• Proficient in planning, buying, optimizing, and reporting.

• Experience in developing and managing integrated media plans across both digital and traditional channels.

• Working knowledge of Google Ads and paid social media platforms.

• Experience in managing additional paid media channels.

• Proven experience in handling media vendors, budgets, campaign documentation, and financial reconciliation.

• Strong analytical abilities.

• Excellent communication skills.

• Strong presentation capabilities.

• Exceptional client relationship management skills.

• Sound judgment, initiative, and meticulous attention to detail to independently manage multiple campaigns.

• Preferred: Experience in an agency setting or comparable experience managing multiple clients and campaigns.

• Preferred: Familiarity with tools such as MRI-Simmons, GWI, Nielsen, GA4, Tableau, Strata, Prisma, or similar platforms.

• Preferred: Experience with emerging media, structured testing, artificial intelligence, or workflow automation.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• 401(k)

• Paid holidays

• Flexible PTO

• Competitive salary

• Senior-level team with a boutique atmosphere

• Collaborative colleagues with a low-ego approach

• Opportunities to work across business, policy, and public service