Senior Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and enhance paid media campaigns for clients in various sectors on platforms such as Google, Bing, Meta, and other advertising networks, ensuring alignment with their defined paid media objectives.

• Track the performance pace of paid media initiatives to guarantee optimal delivery without under or over-exceeding targets.

• Evaluate the effectiveness of paid campaigns to formulate and execute strategies aimed at continuous performance enhancement.

• Monitor and report on the performance metrics of paid marketing initiatives.

• Clearly convey campaign outcomes and any strategic modifications to stakeholders.

• Perform and relay competitive research for clients, devising and implementing strategies to position them advantageously against their competitors.

• Offer insights on landing page improvements and strategies to boost paid media effectiveness.

• Guide junior team members through mentorship.

• Share knowledge and expertise across all utilized ad-serving platforms with the Paid Media team.

• Work alongside the Paid Media Manager to pinpoint inefficiencies within the processes and strategies of the Paid Media team.

• Serve as a thought leader and subject matter expert for both internal and external stakeholders.

• Organize and lead training sessions for the Paid Media team and host office hours.

• Onboard new employees to ensure they can effectively fulfill their roles and responsibilities.

• Undertake additional responsibilities as assigned by management.

⛳️ Requirements

• A minimum of 3 years of experience in Paid Media, preferably in a dynamic marketing agency environment.

• Proficiency in Google Ads, Microsoft Ads, and Meta Ads.

• Familiarity with AdPulse and Optmyzer is preferred.

• Practical experience with ad management tools and performance-driven campaigns is essential.

• Background in creating performance presentations, conducting A/B and multivariate testing, and data analysis to achieve measurable outcomes.

• Strong attention to detail, along with excellent organizational and time management skills.

• Capable of managing multiple projects concurrently in a fast-paced, high-volume setting with competing priorities.

• Outstanding communication abilities, both internally and externally.

• Proficient in Microsoft Excel.

• Ability to work both independently and collaboratively.

🏝️ Benefits

• Remote-first culture with flexible working arrangements.

• Performance-based bonuses.

• Medical, Dental, Vision, and Life Insurance coverage.

• 401(k) matching program.

• 6 weeks of paid parental leave.

• Annual tuition reimbursement of $2,000.

• Wellness stipend available.

• Monthly data stipend provided.

• Paid vacation and sick leave.

• 11 paid holidays throughout the year.

• Additional paid days for personal use.

• Paid holiday on your birthday.

• Comprehensive Employee Assistance Program.

• Opportunities for leadership and career advancement.

• Rewards for anniversaries with the company.

• Exciting team merchandise!