Senior Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, manage, and expand Paid Search and Paid Social campaigns across various platforms including Search, Shopping, PMax, DPA, ASC+, and other emerging campaign types.

• Create strategic roadmaps that align with client objectives and deliver measurable business impact.

• Present reports, insights, and recommendations during client calls.

• Audit and restructure ad accounts to enhance performance, ROAS, and overall efficiency.

• Compose and test ad copy, headlines, and creative hooks.

• Collaborate with internal teams in SEO, design, development, and email on cross-channel strategies.

• Manage monthly advertising budgets that range from $10K to over $500K across multiple clients.

• Supervise tracking, attribution, and performance measurement utilizing GA4 and Triple Whale.

• Conduct competitive research and furnish actionable insights for campaign enhancements.

• Oversee strategy and execution for multiple client accounts.

• Deliver insights and strategy updates directly to clients.

• Work collaboratively on creative testing and conversion rate optimization (CRO).

• Establish long-term account roadmaps and growth strategies.

• Take ownership of performance, pacing, and scaling recommendations.

• Share insights and propose new tactics, tools, and testing strategies.

⛳️ Requirements

• A minimum of 5 years of direct experience managing Paid Media campaigns, particularly for eCommerce brands.

• Demonstrated success in scaling campaigns and managing substantial budgets with little oversight.

• Proficient in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+.

• Comprehensive understanding of product feeds, catalog management, and dynamic creative.

• Strong knowledge of landing page CRO principles and cooperation with development/design teams.

• Outstanding communication skills and capability to present to clients effectively.

• Familiarity with analytics and attribution tools such as GA4, Looker Studio, and Triple Whale.

• Experience with eCommerce platforms like Shopify, BigCommerce, WooCommerce, or Magento.

• Proficient in using Asana, Slack, and Google Workspace.

• Experience utilizing ChatGPT, Codex, Claude, and Claude Code to enhance workflows, analysis, QA, documentation, and automations.

• Ability to incorporate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling.

• Background Check / Eligibility to Work: Employment may depend on the successful completion of applicable background checks and confirmation of eligibility to work in the United States.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Comprehensive health benefits and wellness programs.