Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid media strategy across various Upland business units and product lines.

• Create comprehensive paid media plans that align with demand generation, ABM, and pipeline objectives.

• Oversee and mentor a Digital Marketing Manager, offering strategic guidance, coaching, and prioritization for ad campaign initiatives.

• Collaborate with Marketing leadership to ensure channel investments align with quarterly and annual growth targets.

• Suggest budget allocations across channels based on performance metrics, target audiences, and business priorities.

• Formulate cross-channel media strategies that deliver measurable ROIs.

• Establish global media planning frameworks and best practices.

• Ensure media investments are in line with business objectives.

• Stay informed about media trends through a test-and-learn approach.

• Collaborate with Demand Generation, Marketing Operations, Product Marketing, SDR leadership, Creative Services, Sales, and Business Unit marketing leaders.

• Design and implement multi-channel campaigns that engage target accounts and enhance buying journeys.

• Propel pipeline growth through paid media strategies that support demand generation, ABM, customer acquisition, and revenue objectives.

⛳️ Requirements

• 5-7 years of experience in media strategy, digital marketing, or integrated marketing within the B2B SaaS sector.

• Proficient hands-on experience with Google Ads, Microsoft Ads, DSP/Programmatic ads, LinkedIn Campaign Manager, 6sense or similar ABM platforms, Google Analytics 4, Salesforce, marketing automation tools, and Power BI.

• Proven track record in managing direct reports effectively.

• Experience in leading global media planning across various channels and funnel stages.

• Strong understanding of full-funnel measurement encompassing brand awareness, demand generation, pipeline development, and revenue growth.

• Capability to set clear objectives and empower teams to achieve them.

• Excellent collaboration and influencing skills across matrixed organizations.

• Superior analytical skills to interpret data into strategic insights.

• Ability to assess and convey paid media performance to marketing leadership and executive stakeholders effectively.

• Familiarity with modern media platforms and measurement tools.

• Experience in supporting multiple product lines or business units.

• Understanding of enterprise buying cycles and complex B2B sales processes.

• Experience with intent data platforms and ABM technologies.

• Familiarity with ad campaign automation.

• Knowledge of content syndication, paid webinars, and partner marketing initiatives.

• Advanced skills in Excel and reporting.

🏝️ Benefits

• Support for remote work.

• A global culture that fosters growth and opportunity.