Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a new AI-driven B2B demand generation channel from scratch.

• Identify target audiences and signals, establish foundational programs, develop outreach strategies, and conduct experiments.

• Construct audiences, signals, messaging, offers, sequencing, and supporting tools.

• Collaborate with the AI and analytics team on data, scoring, and automation functionalities.

• Assess external platforms and determine whether to purchase, develop, or integrate solutions.

• Design and test messaging, offers, channels, and schedules directly.

• Execute experimentation cycles, scaling successful strategies and discontinuing ineffective ones.

• Identify where AI should automate, enhance, or remain uninvolved in the process.

• Work with the analytics team to measure incremental pipeline and commercial impact.

• Ensure adherence to deliverability, brand, privacy, and compliance standards.

• Define how the program integrates with Sales, including the handoff of engaged prospects.

• Take ownership of the channel strategy and its commercial outcomes.

⛳️ Requirements

• Proven experience in building a B2B demand or growth channel from the ground up, with measurable success.

• Practical experience with modern GTM tools, including contact and intent data, enrichment, automation, and AI-enabled outbound platforms.

• Ability to independently set up GTM tools.

• Strong instincts for B2B messaging.

• Demonstrated success in outreach that generates engagement from senior HR, L&D, or operations decision-makers.

• Proven track record of leveraging experimentation, segmentation, and data to enhance performance.

• Analytical acumen to differentiate between activity and authentic commercial impact.

• Technical proficiency including basic SQL, APIs, and no-code automation.

• Capability to work effectively with data and AI teams.

• Familiarity with email deliverability, privacy, and compliance standards for outbound marketing.

• Comfort with ambiguity and a lack of established processes.

• Preference for execution and learning over prolonged planning.

• Must provide proof of legal eligibility to work in the country of application without sponsorship.

• Candidates who are successful will undergo pre-employment background checks, including a criminal record review.

🏝️ Benefits

• Fully remote-first work environment with flexible work options.

• Comprehensive health and wellness benefits.

• Retirement savings plans.

• Eligibility for two distinct bonus programs.

• Generous vacation time.

• Comprehensive medical and dental coverage based on your location.

• New hire equipment allowance.

• Monthly flex allowance.

• Unlimited opportunities for career advancement and internal mobility.

• Employee-led DE&I initiatives.