Senior Paid Ads & Funnel Specialist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Oversee and enhance Meta Ads and Google Ads campaigns

• Assist in the future launch and management of TikTok Ads

• Track campaign performance and implement data-driven optimization strategies

• Experiment with ad creatives, hooks, messaging, and target audiences

• Recognize underperforming campaigns or creatives and implement necessary adjustments

• Scale up successful campaigns and creatives

• Construct and optimize high-ticket marketing funnels using GoHighLevel

• Design and manage landing pages, application forms, checkout processes, and follow-up sequences

• Assess funnel performance and enhance conversion rates

• Ensure lead flow and follow-up processes function smoothly from initial ad interaction to conversion

• Set up and maintain Meta Pixel and Conversions API tracking

• Manage GA4, UTMs, and associated tracking systems

• Address tracking issues and confirm accurate capture of campaign data

• Monitor cost per lead, cost per sale, ROAS, and other marketing metrics

• Prepare concise weekly performance reports for clients

• Write and test ad copy, hooks, headlines, and short-form video ad scripts

• Develop UGC-style and short-form video creative concepts

• Conduct ongoing creative testing and utilize campaign data to inform messaging strategies

• Create detailed SOPs in Notion for campaigns, funnels, tracking, and ongoing processes

• Assist in training and onboarding future marketing team members

• Communicate campaign performance, challenges, priorities, and next steps

• Provide specified services under an independent contractor agreement and within the defined scope of work

⛳️ Requirements

• A minimum of 3 years of hands-on experience in paid advertising with proven results

• Advanced proficiency in Meta Ads Manager

• Solid practical experience with Google Ads

• Proven track record in building and optimizing high-ticket funnels, ideally for offers ranging from $1,500 to $5,000+

• Practical experience with GoHighLevel

• Familiarity with Notion and Slack

• Strong grasp of paid advertising metrics, campaign optimization, and conversion tracking

• Experience with Meta Pixel, Conversions API, GA4, and UTM tracking

• Familiarity with short-form video, UGC-style creative, and hook testing

• Understanding of Meta's Special Ad Category requirements for financial services

• Excellent written English skills for ad copy, reporting, and SOP documentation

• Ability to work independently and take ownership of assigned marketing systems

• Strong analytical and problem-solving abilities

• Capability to document processes clearly and train others

• Native or near-native English accent required (Level A–B)

• Availability for 25 contracted hours per week, Monday through Friday, typically from 9:00 AM to 2:00 PM CST

🏝️ Benefits

• Competitive compensation rates

• Weekly payment schedule

• A variety of open roles available

• Free training and opportunities for skill enhancement

• Ongoing support and guidance

• A dynamic community ready to assist you

• Potential to advance into larger marketing and leadership roles

• Long-term employment opportunity

• Flexible scheduling in alignment with the client's preferred hours, subject to availability and mutual agreement

• Engagement as an independent contractor